DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

How To Write Cool Copy For Unsexy Stuff

by Emma Siemasko

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons…

Read More

Add This Persuasive Power Tool to Your Sales Pages

by Kathryn Aragon

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince anyone to do anything. But that’s not exactly true. Benefits make features more relevant to your buyers, translating “it does this” to “it does this for YOU.” But without solid proof, these promises more likely to…

Read More
Show Me My Heatmap

Really easy to understand the user behavior with the new @CrazyEgg reports! @qubitTV #UX #prodmgmt

Francisco Mingote

@fmingote