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Are You Committing This Business Writing “Sin”?

by Guillermo Rubio

man trying to understand web copy

Marketing is all about communication. And when it comes to business writing, communicating your message clearly to your prospects is priority number one. Unfortunately, this basic principle seems to go unnoticed far too often — especially in the world of business-to-business (B2B) marketing. It doesn’t matter if you’re writing to…

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Put the Power of Story In Your Sales Copy

by Guillermo Rubio

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want…

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Show Me My Heatmap

Really easy to understand the user behavior with the new @CrazyEgg reports! @qubitTV #UX #prodmgmt

Francisco Mingote

@fmingote