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Can These Old-School Ads Help Your Bottom Line Today?

by Scott Martin

old-school ads

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then run the other way. It’s true that innovative, cutting edge technology can make marketing easier (sometimes), but when it comes to direct marketing techniques, what worked 100 years ago (in those old-school ads we…

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How Power Words Can Help You Sell

by Ritika Puri

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because…

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Two Words To Turn Ho-Hum into Powerful Copywriting

by Guillermo Rubio

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email…

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Show Me My Heatmap

I’m just @crazyegg’ing everything these days.

Kyle Mitchell

@jaggedlines

What makes people leave your website?