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10 Tempting Reasons to Take Your Copy Seriously

by Scott Martin

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s true. According to an article in Forbes, the top paying medical specialty is orthopedic surgery with an average annual salary of $464,500; next was invasive cardiology…

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10 Reasons to Use TONS of Copy on Your Landing Pages

by Scott Martin

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and blocks of photos with very little copy. Oh wait! That’s Pinterest, not a landing page. You’ve probably noticed, the overwhelming majority of web pages…

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Why Your Marketing Generates Yawns, Not Sales

by Scott Martin

buyers ask what's in it for me

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew hired me to write some copy and he gave me a checklist… One item: Always answer the most important question the customer is asking: What’s in…

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Can These Old-School Ads Help Your Bottom Line Today?

by Scott Martin

old-school ads

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then run the other way. It’s true that innovative, cutting edge technology can make marketing easier (sometimes), but when it comes to direct marketing techniques, what worked 100 years ago (in those old-school ads we…

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Show Me My Heatmap

We've been demo-ing @CrazyEgg this week. Quite impressed so far.

Sara MacQueen

@SaraLMacQueen