You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and blocks of photos with very little copy. Oh wait! That’s Pinterest, not a landing page. You’ve probably noticed, the overwhelming majority of web pages…
My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew hired me to write some copy and he gave me a checklist… One item: Always answer the most important question the customer is asking: What’s in…
Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than…
No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re new to copywriting, or you’re a copywriter staring at a blank page, the AIDA copywriting formula is an “old standard” that routinely produces rock-solid results. You can use AIDA for every type of direct response…
It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have…
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy. And if it was effective copy, it also likely had bullets. Bullets are simply short, bite-sized pieces of copy that focus the…
Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The…
One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer screen and think that you’ll turn out ready-to-use copy in a jiffy. But, more often than not, you’re left scratching your…
We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because…
