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  • “Copywriting”

    Why Your Marketing Generates Yawns, Not Sales

    October 16, 2013 by Scott Martin

    buyers ask what's in it for me

    My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew … [Read more...]

    Filed Under: Copywriting

    How to Write Like a Hipster (And Be Professional Too!)

    September 27, 2013 by Emma Siemasko

    hip yet professional

    Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has … [Read more...]

    Filed Under: Copywriting

    AIDA Formula: How to Apply it And Drive Results with Your Copy

    September 23, 2013 by Scott Martin

    aida-copywriting-formula-introduction

    No, it’s not about Verdi’s Opera. AIDA formula stands for:AttentionInterestDesireActionIf you’ve never heard of it, AIDA is a model that is … [Read more...]

    Filed Under: Copywriting

    What 7 Legendary Copywriters Can Teach Us About Web Copy

    September 3, 2013 by Henneke Duistermaat

    keyboard

    It’s an easy mistake.Each generation of copywriters is probably the same.We think that writing has changed. We try to re-invent the wheel. We … [Read more...]

    Filed Under: Copywriting

    Can These Old-School Ads Help Your Bottom Line Today?

    August 30, 2013 by Scott Martin

    old-school ads

    If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then run the other way.It’s true that innovative, cutting … [Read more...]

    Filed Under: Copywriting

    Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

    August 20, 2013 by Scott Martin

    Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy.And … [Read more...]

    Filed Under: Copywriting

    The Simple Trick that Makes Your Website More Engaging and Persuasive

    August 6, 2013 by Henneke Duistermaat

    engaging website

    Would you like to learn a trick that can make your website more persuasive? And help you win more customers?Implement today's tips and your videos … [Read more...]

    Filed Under: Copywriting

    How to Get High-Performance Sales Copy Without Hiring a Copywriter

    August 2, 2013 by Christina Gillick

    write your own high-performance sales copy

    One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer … [Read more...]

    Filed Under: Copywriting

    Selling Sunlamps in the Sahara: The Formula for a Powerful Offer

    July 30, 2013 by Scott Martin

    I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good, they could sell sunlamps in the Sahara—or ice cream to the … [Read more...]

    Filed Under: Copywriting

    How Power Words Can Help You Sell

    July 26, 2013 by Ritika Puri

    powerful, strong woman

    We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be … [Read more...]

    Filed Under: Copywriting

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