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Is Copy Dead? The Surprising Answer …

by Scott Martin

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe…

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10 Tempting Reasons to Take Your Copy Seriously

by Scott Martin

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s true. According to an article in Forbes, the top paying medical specialty is orthopedic surgery with an average annual salary of $464,500; next was invasive cardiology…

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Why Your Marketing Generates Yawns, Not Sales

by Scott Martin

buyers ask what's in it for me

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew hired me to write some copy and he gave me a checklist… One item: Always answer the most important question the customer is asking: What’s in…

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Show Me My Heatmap

@AndreaFine @CrazyEgg I love using it. That's when my clients really get it. More than any @Google analytics data.

Dagmar Gatell

@DagmarGatell