My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew … [Read more...]
“Copywriting”
How to Write Like a Hipster (And Be Professional Too!)
Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has … [Read more...]
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for:AttentionInterestDesireActionIf you’ve never heard of it, AIDA is a model that is … [Read more...]
What 7 Legendary Copywriters Can Teach Us About Web Copy
It’s an easy mistake.Each generation of copywriters is probably the same.We think that writing has changed. We try to re-invent the wheel. We … [Read more...]
Can These Old-School Ads Help Your Bottom Line Today?
If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then run the other way.It’s true that innovative, cutting … [Read more...]
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy.And … [Read more...]
The Simple Trick that Makes Your Website More Engaging and Persuasive
Would you like to learn a trick that can make your website more persuasive? And help you win more customers?Implement today's tips and your videos … [Read more...]
How to Get High-Performance Sales Copy Without Hiring a Copywriter
One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer … [Read more...]
Selling Sunlamps in the Sahara: The Formula for a Powerful Offer
I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good, they could sell sunlamps in the Sahara—or ice cream to the … [Read more...]
How Power Words Can Help You Sell
We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be … [Read more...]
