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Your Campaign Failed? GREAT!

by Scott Martin

“The problem with most copywriters is they don’t think in terms of selling,” says David Ogilvy in his video titled We Sell or Else. “They’ve never written direct response. They’ve never tasted blood.” When Ogilvy says, almost enthusiastically, “they’ve never tasted blood,” he’s talking about failure. Ogilvy founded one of the…

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7 Tips for Writing Effective Short Copy

by Christina Gillick

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.…

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