Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and…

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business…

In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…

For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I…

It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their…

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet…

We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get….

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…

Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking…

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really…

Shock! Horror!  That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of…

Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not…

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as…