“Conversion”

That's the goal, right?  We want buyers to take action.  The action of buying.But it's not easy.  Time-starved, highly caffeinated Internet … [Read more...]

Imagine walking into a department store and spotting a sweet pair of jeans.They’re just your size – comfortable and stylish.  But the price is a … [Read more...]

Everyone wants more traffic, but at what cost?Both small businesses and large retailers are learning that quality matters more than quantity – … [Read more...]

“Why should I believe you?”There are a lot of questions going through a prospect's mind when they come to your website. And this is one of the … [Read more...]

When it comes to your website, and particularly your landing pages – less is more.Even as far back as 1997, usability guru Jakob Nielsen advised … [Read more...]

Here in the U.S., it’s coming upon tax season, and there’s nothing more worrisome than the dreaded tax audit.  Audits are designed to make sure that … [Read more...]

When it comes to email marketing, it’s all about open rates and more importantly, conversion rates.With competition for customers growing stronger … [Read more...]

Landing pages are those web pages specifically designed to perform one task...it could be to sell your product, encourage people to sign up for an … [Read more...]

Are you happy with your average sales price?Do you feel that you’re employing every tactic available to close deals and sell at higher … [Read more...]

Got some deep, dark secrets to share with you in this post.But first a little background is in order.When it comes to online … [Read more...]