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12 Essentials of a High Converting Landing Page

by Neil Patel

Crafting a high converting landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer wants” whispering in the background. This means that creating an…

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6 Characteristics of High-Converting CTA Buttons

by David Zheng

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a…

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Opt-In Pop-Ups: Are They Any Good?

by George Mathew

I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated they get good results using them. So we have to…

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Show Me My Heatmap

Click tracking, heat maps, and without a spreadsheet? Yes, please. is one solut...

Aimee Graeber

@AimeeGraeber

What makes people leave your website?