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12 Essentials of a High Converting Landing Page

by Neil Patel

Goal:  To create the world’s most effective landing page. Problem:  Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague…

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6 Characteristics of High-Converting CTA Buttons

by Jeremy Smith

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First,…

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Is Bad CRO The New Black Hat SEO?

by Art

First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch Rezman, and is as follows: Mitch actually raises two issues that I want to deal with separately.

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Show Me My Heatmap

@CrazyEgg Thanks for no longer truncating naming conventions of exported snapshots. Saves so much time!

Nicole Mintiens

@Nicole_Mintiens