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12 Essentials of a High Converting Landing Page

by Neil Patel

Goal:  To create the world’s most effective landing page. Problem:  Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague…

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Is Bad CRO The New Black Hat SEO?

by Art

First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch Rezman, and is as follows: Mitch actually raises two issues that I want to deal with separately.

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Opt-In Pop-Ups: Are They Any Good?

by George Mathew

I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated they get good results using them. So we have to…

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Show Me My Heatmap

To capture data, @blueearth recommends website heatmaps #CrushinItMN

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