Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow?It’s because the emotional power of … [Read more...]
“Branding”
6 Branding Lessons from Duluth Trading
Branding... big companies invest a lot of time, money, and attention into it. Why?Because branding controls how your prospective customers see and … [Read more...]
4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it?Then there was … [Read more...]
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling?Storyselling is the act of selling your product or service through telling a … [Read more...]
5 Things You Must Do Before Executing Your Digital Strategy
You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing … [Read more...]
Similar But Different: How These Similar Brands Differentiate Their Offers
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them … [Read more...]
The Ultimate Guide to Facebook Graph Search
If you've been paying attention to recent social media news, you've heard of Facebook Graph Search. This is Facebook's internal search product, which … [Read more...]
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it's important to learn from your mistakes.Even better is to learn from other people's mistakes.What lessons can we learn from … [Read more...]
20 Websites Using Mascots to Differentiate Themselves From the Competition
Mascots are becoming more and more popular in modern web design.What was once a tradition for sport competitions, a mascot can strengthen the … [Read more...]
7 Ways To Craft A Consistent Social Media Brand
While each social media platform has different features, layouts, and functionality, one thing can always remain the same - your branding.The … [Read more...]
