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Social Proof Meets Storytelling to Build an Awesome Brand

by Ritika Puri

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In…

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The Ultimate Guide to Facebook Graph Search

by Sharon Hurley Hall

If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to return personalized search results by using  data generated from your friends and likes. How does it work? Can it help you connect with fans and…

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7 Ways To Craft A Consistent Social Media Brand

by Kristi Hines

While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your branding. The following are seven tips and examples of how to consistently portray your brand across multiple social media networks. 1 – Grab Your Brand Name If you’re just starting…

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We've been demo-ing @CrazyEgg this week. Quite impressed so far.

Sara MacQueen

@SaraLMacQueen