Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple definition encompasses so much more. It puts a human angle to the traditionally dry and boring concept of selling. It connects people to people rather…
You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing landscape. Today we will look at five things you must do before developing a digital strategy that drives meaningful and measurable results. Too many marketers start with channels,…
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out…
If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to return personalized search results by using data generated from your friends and likes. How does it work? Can it help you connect with fans and…
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy…
Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense of attachment or belonging to a product or service. They can also elicit an emotional response from the viewer, which in turn fosters positive feelings.…
While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your branding. The following are seven tips and examples of how to consistently portray your brand across multiple social media networks. 1 – Grab Your Brand Name If you’re just starting…
“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.” Images allow you to express what words can’t. They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real. There are many affordable…
Let’s do a quick exercise. Envision a logo. Any logo you can imagine without seeing it. Now that you have your logo in mind let’s take a look at… 10 Legendary Logos What makes a legendary logo? What characteristics cause one logo to stand out and be more memorable than…
