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Infographic: How to Promote Your Blog and Make it Viral

by Neil Patel

It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right? The great P.T. Barnum once said: Without promotion, something terrible happens… nothing! That’s right. Absolutely nothing. Today’s infographic goes through the…

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Is Long Form Content Still Viable Today?

by Sherice Jacob

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely…

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Does Gated Content Really Increase Subscriber Rates?

by Sid Bharath

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

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What It Really Takes to Emotionally Connect With Customers

by Neil Patel

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are…

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