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How To Use Trending Topics To Increase Your Conversion Rate

by Jacob McMillen

Every day, trending topics capture millions upon millions of eyeballs. As I’m writing this, the “Philadelphia Eagles” and “Stephen Colbert” have each garnered 200,000+ searches, while “Kate Upton” and “Legend of Korra” are both clocking in at over 100,000 searches. These topics are generating lots of eyeballs right now. They…

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How to Design a Social Content Strategy Like a CRO

by Mike Bal

Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion…

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How to Turn Your Ebook Into a Conversion Booster

by Sharon Hurley Hall

How to Improve Conversions on Your Ebook

There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry.  What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about…

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5 Reasons Nobody Is Reading Your Website Content

by Brad Shorr

Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on…

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I love sites with - combine that with and it gives such a great set of data to inform /

Andrew Martin

@AndrewDoesSEO