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How To Diagnose Ineffective Content (and Turn Your Performance Around)

by Today's Eggspert

Giuseppe Fratoni had a simple battle plan: he would put his business blog at center stage, create great content to position himself as an expert, and drive loads of traffic to his blog (ultimately generating more leads and more clients). Beginning with the well-known content marketing method of interviewing experts,…

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7 Side Projects That Became Marketing Engines

by Today's Eggspert

7 side projects that became marketing engines

Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).

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The 20 Best Lessons from 100 CrazyEgg Posts

by Sharon Hurley Hall

20 lessons from 100 crazy egg posts

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some…

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11 Ways to Get an ROI from Your Blog Comments

by Neil Patel

getting an ROI from blog comments

Commenting on blogs used to be a link building strategy. Busy people would spend days finding blogs, pasting in comments with a link, and hoping it would build the authority of their website. It worked for a little while, but that SEO technique has gone down the same route as…

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