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The In-Depth Guide to Content Promotion

by Sharon Hurley Hall

Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating…

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7 Side Projects That Became Marketing Engines

by Today's Eggspert

7 side projects that became marketing engines

Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).

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The 20 Best Lessons from 100 CrazyEgg Posts

by Sharon Hurley Hall

20 lessons from 100 crazy egg posts

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some…

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