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How to Create a Case Study to Wow Your Visitors

by Sharon Hurley Hall

wow with case studies

If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from…

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What Makes a Great Press Webpage?

by Richard Bayston

press page

PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends.

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Show Me My Heatmap

Crazy Egg Review: More Than A Heatmaps Tool via @wpekadotcom ow.ly/VzSOL @CrazyEgg

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