13 Brands Using Pinterest The Right Way

by Stephanie Hamilton

Last updated on February 20th, 2018

You’ve probably heard of the pinboard-styled social photo sharing website, Pinterest by now. This content sharing service allows members to “pin” images, videos and other objects to their pinboard and keep for inspiration.

While clothing, home decor and recipes dominate the site, inspirational quotes, infographics and humor are also popular topics for users to add to their pinboards.

These images are shared with followers and friends, giving them the option to repin, like, or comment on the Pin. In short, Pinterest is a quick way to share interesting images with others, on nearly any topic or category.

Brands To Follow on Pinterest

Here is a sampling of 13 popular brands, both for profit and non-profit, using Pinterest.


ModCloth is one of our favorite spots for retro-style clothes. They say that their Pinterest boards include “vintage dreams, creative visions, and all the beautiful, delicious, and delightful things [they] are being inspired by.”


Your place to buy and sell all things handmade, vintage, and supplies has extended their online presence to Pinterest. They’ve been using it to collect gift ideas, pictures of inspiring interiors, and recipes they want to try.

Design Milk

The Pinterest site of the popular design blog Design Milk features everything you’ve come to expect from the blog that features modern design, including architecture, art, and home furnishings boards.


Founded in 1946, the United Nations Children’s Fund (UNICEF) advocates for children’s rights around the world. Its Pinterest page includes photos of UNICEF children and mothers in addition to images of stamps and posters.


Mashable is the largest independent website dedicated to news, information and resources for the connected generation. Topics related to their site are neatly organized into categories for easy fan access.

Travel Channel

Pinterest is great for finding destinations to visit, things to do, fun travel tips and tools, and lots more. If you’ve got the travel bug, follow the Travel Channel on Pinterest. You’ll find everything from our favorite travel photos, quotes, destinations and travel activities that are on their “bucket list.” They also love to repin interesting travel photos from other Pinners.


Follow SF MOMA on Pinterest for some stunning photographs from the archives. The great thing about Non-Profits on Pinterest is their impulse to ‘market’ is kept in check.


Creative types can draw inspiration from Behance’s many boards – including Furniture, Packaging, Interactive Design, and many more design-related disciplines.

National Wildlife Federation

Another non-profit, the National Wildlife Federation’s mission is to inspire Americans to protect wildlife for our children’s future. You can see from their boards how their work makes a difference in the world.

Charity Water

charity: water brings clean and safe drinking water to people in developing nations, and 100% of donations go to funding water projects. Its Pinterest page brings you fundraising photos, gear and products those at the organization love.

Apartment Therapy

The well-respected interior design blog is available on Pinterest. Follow them for the best original images from their House Tours, helpful design tips, style guides and more.

Time Magazine

Follow Time Magazine for Book reviews, past covers, interviews and more.

West Elm

West elm designs clean, simple products for modern living. Draw inspiration for your own home projects from an array of curated boards.

The buzz surrounding Pinterest continues to grow.

While this pinboard-style social photo sharing site is an excellent resource for everyday design and lifestyle inspiration, brands can use this service to broaden their reach. If you haven’t started an account yet, sign up and see the possibilities Pinterest has in store for you.

Do you have other inspirational examples of brands using Pinterest?

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13 Brands Using Pinterest The Right Way

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Stephanie Hamilton

Stephanie Hamilton runs a small branding and web design studio where she helps clients market their company online. Visit By Stephanie and let's collaborate to tell your brand's story. Visit the blog for more helpful design and business resources.


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