Usability is a big part of conversion rate optimization, so it pays to get it right.
You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers?
The gold standard is this:
- Pages that load quickly and cleanly
- Copy that clearly communicates your message and drives action
- Responsive design that works well on any device
- Usability that lets people navigate without having to think too much
For that, Bootstrap may be a good resource.
Listed as one of the top open-source projects on the Web, Bootstrap is a shortcut for creating the front end of a website. It’s kind of a middle ground—one step above a premium theme, but not as expensive as hiring a developer to create a customized design.
What is Bootstrap?
Also referred to as a front-end-framework, Bootstrap is a free collection of tools for creating a websites and web applications.
Here are a few reasons that programmers enjoy using Bootstrap:
- Easy to get started
- Great grid system
- Base styling for most HTML elements
- Extensive list of components
This infographic, courtesy of Template, explains why Bootstrap is such a good idea for creating your ideal website.
Like what you see?
Here are some resources that can help you get started with Bootstrap.
TutorialRepublic: Examples of what you can do
W3Schools: Bootstrap tutorial
BootPly: Bootstrap editor and builder
Bootswatch: Free themes for bootstrap
StackOverflow: More information
What’s your experience with Bootstrap? Have you got any resources we should know about?
Read other Crazy Egg article by Kathryn Aragon.