To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face.
First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly. Instead of sifting through data, conducting endless customer surveys, and “guessing,” running a brick-and-mortar shop is a non-stop customer survey experience.
The beauty comes when your business operates both online and offline. Your learnings from upselling and cross-selling in person can turn your online business from nice supplemental income to your bread-and-butter!
Check out this infographic from Quicksprout to learn more:
A Little Tip
If you ever have inventory that won’t sell, sometimes it’s helpful to bundle it with other merchandise.
Bundling products into “grab bags,” or low-priced bulk bargains is a good way to build your customer list, without wasting the time returning items to distributors or manufacturers. As we all know, there is a cost to spending time repacking and sending items back.
Even if you’re not going to make a profit off the bundle, the value of gaining new customers will become profitable on future orders.