If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news.
But are you sure your keyword strategy is working for the long haul?
Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the good bloggers along with the bad, thin-content bloggers they were targeting.
Making money on blogs hasn’t been entirely easy either—but this isn’t Google’s fault. This is because most bloggers write about topics and keywords that aren’t lucrative, or ‘big-ticket.’
What do I mean by big-ticket? I mean, is there any possible way your blog post could earn you over $1,000? Keep reading to find out.
Old-style blogging isn’t working any more
Now, I understand blogging isn’t all about the money. People want to speak their minds, and sometimes it’s not about going after a specific topic or keyword.
I understand that, but this post is for frustrated, broke bloggers who want to make money through their blogging efforts. Business bloggers too. The tips I share apply to you too, because you can make your content marketing pay for itself by focusing on big-ticket keywords.
Take, for example, a travel blogger. I love travel blogs and read them all the time. Some of them have the best traveling resources the Web can offer.
A lot of them blog every single day, and a a lot of them are broke and frustrated.
Because they are banking on the long-tail keyword strategy of blogging with high frequency and writing about whatever comes to their minds. Their core strategy is to improve their monthly Google Adsense check through web traffic. To do this, they hit the publish button as often as possible, thinking Google will reward them with more traffic as their site has more indexed pages.
This strategy was somewhat effective in 2011. But it hasn’t been very effective (or lucrative) in 2013, and will be even less so in 2014.
You see, when Google did the whole Panda/Penguin thing, it hit bloggers the hardest. It targeted websites that had frequent, brief posts that did not get much interaction.
Sadly, many bloggers are still publishing frequent, brief posts that don’t offer much value…and their traffic shows it.
What is the solution?
Big-ticket blogging is essentially this: blog less, and pump out epic, 1500+ word pieces that go after lucrative keywords. Then, point a few back-links to each post that goes out, and you have officially became a big-ticket blogger.
That’s the entire strategy, summed up.
You see, when you laser-focus your blogging efforts on fewer posts, it lets you produce posts that play into Google’s algorithm better with longer, conversational posts that allow you to rank for several keywords.
(As an example, I wrote this review about an affiliate product that still ranks first-page for the most competitive keywords possible. Notice I did not have to write several different posts to rank for each keyword. That’s because Google likes longer, in-depth content, and you can rank for multiple keywords with one single post of that type.)
With the less-frequent posting strategy, it also gives you the ability to spend some time pointing a few quality back-links to each post that goes out, which is the other secret to the big-ticket blogging formula.
Do you see the difference?
Remember the travel blogger example? This is what a travel blogger could be doing…
How it works
Since this travel blogger has built a reputable travel blog, she wants to research some elite travel membership clubs.
RCI is one of the best-known travel clubs
Some of these pay out $3,000 to $5,000 per affiliate sale, and she realizes that virtually nobody in the blogosphere has touched these keywords.
Some of the branded traffic for these travel clubs get significant monthly Google hits, so she decides to join a few of these clubs and dedicates much of her resources doing quality, borderline-epic reviews for each one, over-delivering in value with conversational content, video and visual assets with each post.
She only blogs 2-3 times a month, then spends a lot of her time getting quality back-links to each post by reaching out to other quality travel bloggers and offering value propositions that get links (like contests, infographics and quality content).
Before long, she is ranking top-3 for some of these travel membership affiliate opportunities, and she makes a cool $2,000 sale with each sign-up.
You see the opportunity here? I’ve actually seen the above example in action, so I know that it is possible.
It’s time to change your thinking
If you do decide to go the affiliate marketing route, always think ‘big-ticket.’ Almost everyone is drawn to Clickbank commissions by default because the barrier of entry is low and because it is what everyone in the affiliate marketing space talks about.
Consequently, the competition to rank first-page for these branded product keywords is outrageous. ‘Google’ any Clickbank product and you will see what I am talking about. There are literally thousands of people trying to rank for the same keywords.
And the irony? These commissions pay $50-$100—if you are lucky.
So you have the masses duking it out for Clickbank commissions, and you have a small group cleaning up on lesser-known, big-ticket commissions.
Do you see the difference? Adjust your minds, my friends.
As Tim Ferriss reminds us in The 4-Hour Workweek:
It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time- and energy-consuming…
This couldn’t be truer in the blogging world. Plus, when you start associating yourself with higher-end products and opportunities, you become a mentor and business partner to affluent, big-ticket-minded people. The type of people you want to be around.
Think big. CEO money is possible with blogging, you just have to go after lucrative, affluent keywords.
Time to switch your game up.
Check out Jeremy Page’s other Crazy Egg articles here.
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