Trying to find the optimal times and days for your social media posts can be a difficult challenge.
It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process easier, but it still requires a conscious effort to scatter your posting times around the clock. However, you may find a sweet spot that doubles your engagement and traffic.
Sometimes it’s a good idea to use heuristics. Instead of starting your social media “science project” at 1 AM on a Monday, take a look at this infographic below. Start with these suggested times and slowly deviate from them to see what trends appear. Be sure to carefully record your results.
A big thanks goes out to Quicksprout for sharing this graphic!