This content is reader-supported, which means if you click on some of our links that we may earn a commission.
IT

Best Real Estate Software Compared

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Looking for a better way to generate leads, engage with potential clients, and list your properties for rent or sale? Our in-house research team spent 80+ hours digging deep into the top real estate tools on the market to help you make the best choice for your business. In doing so, we found Zillow Premier Agent to be the best option because of its comprehensive feature set, built-in audience of more than 160 million users, and direct access to potential clients.

The Best Real Estate Software for Most 

Zillow logo

Zillow Premier Agent

Best for Most

Looking for robust real estate software with a variety of solutions? Zillow Premier Agent offers solutions for agents, teams, brokers, and sellers to help manage your listings with ease. Be a part of one of the largest real estate networks in the US today.

Zillow Premier Agent is the best real estate software for most agents because it offers a highly robust suite of features that more than 160 million users utilize daily. Zillow Premier Agent helps you find the right real estate solution for your needs while giving you access to a massive online real estate network.

The Best Real Estate Software to Consider 

  1. Zillow Premier Agent – Best for Most 
  2. RealScout – Best for Lead Generation
  3. CINC – Best for Fast Communication 
  4. Real Geeks – Best for Automation Capabilities 
  5. Structurely – Best for AI Processes 

When It Makes Sense to Invest Into Real Estate Software 

The most obvious time to invest in real estate software is if you are starting as a real estate agent or broker. Without a real estate CRM, finding and managing new leads and clients can quickly become overwhelming. 

Even if you’re a more experienced real estate agent, mistakes can happen. If a buyer falls through, real estate software can help you follow up on potential leads and find new buyers as soon as possible. 

It also makes sense to invest in real estate software if you’re struggling with low inventory, which many new agents experience. Real estate software can help you generate leads by expanding your sphere of influence.

#1 – Zillow Premier Agent – The Best for Most 

Zillow logo

Zillow Premier Agent

Best for Most

Looking for robust real estate software with a variety of solutions? Zillow Premier Agent offers solutions for agents, teams, brokers, and sellers to help manage your listings with ease. Be a part of one of the largest real estate networks in the US today.

Zillow Premier Agent is the best real estate software for most agents because of how robust it is. The software features agent, team, selling, and broker solutions that will help you manage all your real estate needs with ease. 

Zillow’s real estate agent solutions are some of the best on the market. When you advertise with Zillow, you get access to the largest online real estate network in the United States. 

You get great tools, like the option to connect with active buyers. You can also connect with potential or active buyers by phone, which helps to increase your chances of buyers working exclusively with you. 

Zillow lets you work with clients as professionally as possible by offering a range of client management tools. You receive data-driven insights and advertising resources that will help you manage your clients without having to waste time. 

The best part about Zillow is that you become a buyer’s go-to agent. You get to be your buyer’s primary contact, keeping you only a tap away across Zillow’s network of sites—making your buyer feel comfortable during the whole process. 

You can download Zillow’s mobile app for remote scaling, as it will help you share all the relevant information with your potential clients. With the app, you can invite your clients to the database, so they can share the homes they are viewing, saving, and searching for on the Zillow network. 

Zillow is also completely customizable and lets you streamline tasks, create reminders and custom notes, and you receive mobile notifications if you’re ever on the go. 

Pricing varies depending on the ZIP code. You can request a free quote by filling out the contact form on their website

#2 – RealScout – The Best for Lead Generation 

RealScout logo

RealScout

Best for Lead Generation

RealScout is an affordable real estate software option for ultimate lead generation. Starting at only $39 per month, you get to integrate industry-leading tools to help you cite a 100% lead conversion rate.

Trusted by real estate brands everywhere, RealScout is one of the best real estate tools on the market today for lead generation and agent adoption. An affordable software, RealScout makes it easy to transition from different software and lets you integrate for the best user experience. 

RealScout integrates with industry-leading software, like Facebook, Microsoft Office, Tribus, and Zapier to help you generate leads the way you know best. The more significant aspect of RealScout is the fact that you can build your integrations. 

If RealScout doesn’t support your number one lead generator, you have the option to build your integration using its unique API—catering beautifully to your team’s unique needs. 

Struggle with agent adoption? That’s an issue of the past with RealScout. With live training, white-glove listing alert migration, and 99% customer satisfaction, RealScout guarantees between a 40 and 60% agent adoption rate.

RealScout cares about your brand reputation and image, which is why it offers tools to help you focus on online marketing. The software makes sure to keep your brand front and center throughout the home search so that leads can flow directly from your integrations, and you can cite a 100% lead conversion rate. 

With RealScout, you can connect your listings to other agents and matching buyers to make your proposition dramatically stronger. It also creates more reach and helps you to win listings more often. 

The difference between RealScout and many other real estate software is that RealScout’s user experience, design, technology, and support team are one-of-a-kind. Its email alerts generate 17 times higher CTR than the industry average, and its API, lead ingestion, and SSO make implementation a breeze. 

RealScout offers two pricing plans suitable for ultimate lead generation. 

  • Agents and Teams: $39 per agent per month
  • Brokerage: $499 per month 

You get access to features like unlimited clients, a mobile app, lead sharing, social media tools, website widgets, and phone/email support with both tiers. 

However, with the Brokerage level, you receive a little extra, like lead distribution, live coaching sessions, a dedicated account manager, and plan implementation and training. 

RealScout offers a 14-day free trial for agents and teams. Brokers can request a free demo. 

#3 – CINC – Best for Fast Communication

CINC logo

CINC

Best for Fast Communication

Communication is essential for closing sales, and CINC will help you do just that. You can seamlessly engage with your new and existing clients through its unique business portal. CINC generates over 3 million leads per year, so don’t miss out!

The most crucial part of the home-selling process is communication. Luckily, with CINC, you won’t ever have to worry about that again. 

CINC is a powerful real estate platform that lets you seamlessly and quickly engage with your clients from hello to congratulations. With its unique business portal, you can access three mobile options to boost engagement and converse with clients in just one click. 

Within the portal, you also get to see how many new leads you have generated, so you can contact them right away and make a good impression. CINC generates over 3 million leads per year, so you know you’re in good hands. 

The CINC interface is easy to navigate, making it easier for you to sell more homes in a short amount of time. You also get to nurture new and existing leads by creating campaigns to keep track of clients and remain professional at all times. 

CINC gives you access to an extensive dashboard of insights for advanced lead and team management tasks. You get to map out your leads through numbers and color-coordinated graphs, so you can successfully streamline tedious tasks. 

With the use of comprehensive pipeline data, you can close deals faster by tracking your business with ease. 

Earn clients for life with client retention tools that work every time. CINC lets you send automated behavioral messaging to all existing and new clients to help start the proper communication with your leads and build a trusting relationship. 

CINC is a real estate platform more on the pricier side. Although it doesn’t disclose price on its website, many users have said pricing can start from $600 per month for individual agents and $1,500 per month for large teams. 

You can request a free demo on CINC’s website.

#4 – Real Geeks – Best for Automation Capabilities 

Real Geeks logo

Real Geeks

Best for Automation Capabilities

Real Geeks takes the guesswork out of tedious tasks by offering advanced automation capabilities for email and SMS communication. You can automate and schedule emails and cite a 97% open rate. Create a positive user experience with home valuation to increase seller leads.

Automation helps you focus on the bigger tasks without feeling like you are jeopardizing your business and wasting time. With Real Geeks, you can access advanced automation capabilities that will completely transform how you do tedious real estate tasks. 

With the Real Geeks automated email Drip System, you can send emails while closing down a sale simultaneously. The automation helps to build trust, nurture leads, and convert leads from your database efficiently. 

The Drip System is easy to navigate, as you can create custom automated campaigns with a click of a button. You can schedule emails and send them out on a specific date and time to make sure you don’t bombard a lead with too many emails at once. 

Real Geeks also offers automated SMS messaging to help you increase lead engagement and communicate with clients effectively, which is especially helpful for remote agents. SMS texts convert significantly better than emails and have a much higher open rate. 

By utilizing the Real Geeks platform, you can cite a 97% SMS open rate compared to the average 20% open rate. The best part is you can have multiple conversations with clients through the platform at one time. 

Automation is everything on the Real Geeks platform, making your life 100 times easier to navigate all of your leads, existing clients, and listings without worrying you will fall behind. Real Geeks also lets you automate home valuation, which increases seller leads. 

All you have to do is connect your website to Real Geeks, and the platform will request your clients to enter their email address and sign up. After that, Real Geeks generates a free home value sheet, taking a positive user experience to the next level. 

Alongside brilliant automation capabilities, Real Geeks offers a wide range of features, including: 

  • IDX real estate websites 
  • Lead manager 
  • Facebook marketing tool
  • Market reports 
  • Personalized mobile app 

Similar to CINC, Real Geeks doesn’t disclose pricing on its website. However, many users have said pricing starts at $249 per month, which is quite affordable. 

You can request a free quote today. 

#5 – Structurely – Best for AI Processes 

Structurely logo

Structurely

Best for AI Processes

An AI assistant with a 24/7 communication schedule and a $1.2 billion influence pipeline? It sounds too good to be true—but it isn’t! Structurely takes the guesswork out of communication and does it all for you. Build a script and let the assistant do the rest.

Trying to navigate real estate software can be daunting for a beginner agent or broker. But with Structurely, you can relax as its AI assistant takes over. 

Structurely’s AI processes are some of the best on the market today. With the real estate industry being one of the busiest out there, having an AI assistant on board to help with communication will completely streamline your leads. 

You can hire an AI assistant, which is pre-trained and proven in lead conversion. Your new AI assistant will help you to communicate with your leads at scale. 

The AI system offers a 40% email open rate, 57% text response rate, and a 17% qualification rate—all with a 24/7, 365-day schedule. The AI assistant can instantly engage new leads, revive old leads, engage in long-term follow-ups, schedule appointments, empathize and provide value to your clients, and collect data.

The best part? You can build the AI assistant and customize its script to your own needs, meaning that you are in charge of what your clients engage with. 

Structurely’s AI assistant has influenced more than $1.2 billion in pipeline alone, so you know this isn’t any ordinary assistant. 

Alongside the extensive AI assistant, you can build Structurely for your team workflow with two-way CRM integrations and mirrored lead routing rules. You also get to choose from pre-built, optimized real estate scripts or build your own for personalized communication. 

Structurely offers custom pricing for all users. You can request a free quote or see a demo today.

Methodology for Choosing the Best Real Estate Software 

There are a few factors that go into finding the best real estate software for your business needs. Sometimes it’s difficult to choose the right real estate software when you don’t know what elements to look for. So we put together this methodology of the three most important elements that make up a good real estate software. 

Mobile App

The first thing you should look for in real estate software is a mobile app because it’s excellent and necessary for remote access and communication. 

Most of the software we talked about today offers some form of a mobile app or remote access, as it’s crucial for agents on the go. For example, CINC gives you the option to choose from three mobile platforms for additional lead generation and nurturing. 

Zillow and RealScout also offer a mobile app for easy listings. A mobile app helps you stay on top of everything when away from the office, as communication is vital in the real estate industry. 

AI Assistant 

Not all real estate software offers an AI assistant or AI processes, but it can be incredibly helpful to have access to, especially for beginner agents and brokers. 

To put it simply, an AI assistant takes the guesswork out of communication. You don’t have to sit there drafting up scripts. Structurely is an excellent example of what an AI assistant can do and how it helps. 

Similar to a mobile app, if you aren’t available for any reason, an AI assistant can help you follow up on clients, which in the long run will generate more leads. 

Automation 

When it comes to real estate software, looking for tools that make your life easier is essential. Automation capabilities will make your life the easiest, as it saves you time on tedious tasks. 

For example, Real Geeks is an excellent software for automation capabilities, as it offers an automated email Drip System and automatic SMS messaging. 

Zillow logo

Zillow Premier Agent

Best for Most

Looking for robust real estate software with a variety of solutions? Zillow Premier Agent offers solutions for agents, teams, brokers, and sellers to help manage your listings with ease. Be a part of one of the largest real estate networks in the US today.

Summary 

Overall, Zillow Premier Agent is the best real estate software for most agents and brokers because of its robust features. 

Zillow offers solutions for teams, agents, brokers, and sellers to make it easy to find the right suite of features for your needs. You get to be a part of one of the largest real estate networks in the United States, which is essential for making connections and selling efficiently. 

With that said, RealScout, CINC, Real Geeks, and Structurely are all excellent and trusted alternative software in the real estate industry. Whether you need lead generation, AI processes, fast communication, or automation—just know that these products will work for you. 


Make your website better. Instantly.

Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.

Free 30-day Trial