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Collecting important data such as how much traffic you have, where your visitors are coming from, and which pages are performing well can help you to improve your website’s attraction for users. Google Analytics can present all of this data and more to you right out of your WordPress dashboard. All you need is a Google Analytics plugin to assist with the integration. After spending hours researching and testing dozens of plugins, we found MonsterInsights to be the best. It’s easy to install, provides tons of insightful data, and even has a free version.
The Best Google Analytics Plugins for WordPress for Most
MonsterInsights makes understanding your website traffic a breeze. With its plugin, you can effortlessly connect your WordPress site with Google Analytics so you can make data-driven decisions to grow your business from the get-go. You can even enable advanced Google analytics tracking features with just a few clicks.
The best thing about MonsterInsights is that it operates right out of your WordPress dashboard. Instead of having to tab between windows, you’ll have access to customized reports and actionable insights, all under one roof. In a nutshell, MonsterInsights is the most popular Google Analytics plugin for WordPress for a reason–it’s the perfect solution.
The Best Google Analytics Plugins to Consider
- MonsterInsights – Best for Most
- ExactMetrics – Best For Tracking Lots Of Metrics At Once
- WP Google Analytics Events – Best for Tracking On-Site Events
- Enhanced Ecommerce Google Analytics Plugin – Best for Ecommerce Sites
- GA Google Analytics – Best Lightweight Solution
When It Makes Sense to Invest Into Google Analytics Plugins
To put it simply, it’s never too early to install a Google Analytics plugin on your WordPress site. Especially if your website is brand new! Furthermore, all of the best Google Analytics plugins we mention below have a free version, so there is nothing stopping you from getting started with one right away.
But when should you invest in the premium version of your chosen plugin?
Everyone’s business is different. But if we had to put a ballpark figure on exactly how many visitors your website needs before investing in a premium Google Analytics plugin, we’d suggest visitor numbers within the thousands per month.
As your website starts to grow into this level of traffic, you’ll likely be looking for ways to keep that traction going. The best ways to do this are to truly understand your audience and to make your website as user-friendly as possible with the support of in-depth reports. The premium features of a paid Google Analytics plugin will give you these capabilities.
Other scenarios where this investment makes sense might include when you’re upgrading your SEO presence and want to understand how much traffic you’re getting and why when you’re putting together a new content strategy or when you’re rebranding your business.
#1 – MonsterInsights — The Best for Most
MonsterInsights is hands-down the best Google Analytics plugin for WordPress. Over 3 million WordPress websites are using the MonsterInsights plugin to grow their business with confidence.
It allows you to seamlessly integrate Google Analytics into your site, without entering a single line of code. Installing and configuring the plugin within your WordPress dashboard will take a matter of minutes. You can even enable specific Google Analytics features with just one click. It’s that simple!
Once the plugin is installed, you’ll be able to access valuable reports right from your WordPress dashboard, allowing you to:
- Get to know where your audience comes from, how old they are, and whether they’re male or female
- Understand how your users are using your website, what keywords they’re searching for, and how they found your website
- Learn which of your site’s pages are the most popular
- Connect eCommerce tracking to see data such as your conversion rate, transactions, and average order value
If you’re completely new to understanding Google Analytics reports, you needn’t worry. MonsterInsights presents the data in a clear and easy-to-understand format and provides explanations of what it all means.
Our favorite thing about MonsterInsights? It has a free plan! The free plan is limited and doesn’t provide all the insights mentioned above, but it is a great option if you’re just getting started with your website.
Paid pricing plans on offer include:
- Plus – $99.50 per year for use on 1 Site
- Pro – $199.50 per year for use on 5 Sites
- Agency – $399.50 per year for use on 25 Sites
Get started with MonsterInsights today!
#2 – ExactMetrics — The Best For Tracking Lots Of Metrics At Once
Best for Multiple Metric Tracking
If you have a lot of KPIs you need to track simultaneously for your WordPress website, ExactMetrics has you covered--its tracking capacity goes way beyond the same old handful of metrics every GA plugin automatically tracks. And with over a million users, you know you can trust its reliability.
ExactMetrics Google Analytics Dashboard for WordPress plugin is the second most popular analytics tool out there. It has over 1 million active users.
With the Google Analytics Dashboard for WordPress, users can install the latest Google Analytics tracking code onto their site for easy monitoring and reporting with the click of a button. No need to manually insert the tracking code.
You’ll also be able to conveniently view all of your Google Analytics reports from the WordPress admin area. These reports include important information such as:
- Sessions and page views
- Bounce rates
- Organic searches
- Browsing devices
- User demographics and location
- Average session duration
Aside from reporting on these key statistics, ExactMetrics also provides insight on a host of additional metrics such as file downloads, affiliate link clicks, page scroll-depth, and custom event tracking. When you combine this informative data, you’ll have exactly the information you need to customize your website to the behaviors of your visitors encouraging them to return again and again.
Google Analytics Dashboard for WordPress is free to download. The free version does have its limitations, but once again, it’s a fantastic tool for understanding your website’s users.
If you find that the limitations are getting in your way, you can enlist a paid plan for as little as $99.50 per year. Why not give ExactMetrics a try today?
#3 – WP Google Analytics Events — The Best for Tracking On-Site Events
As the name suggests, the WP Google Analytics Events plugin is a great tool for tracking certain events on your website without writing any code. When we talk about events, we are referring to specific clicks, downloads, banners, video plays, and affiliate link tracking.
Collecting this information will help you to understand what users are doing on your website. It also helps you to ascertain whether your call-to-actions are working. You can even compare CTA button performance to understand which ones are perfectly placed on your website.
With WP Google Analytics Events, you can also:
- Track in-page navigation
- Track contact form submissions
- Understand how many visitors are reading to the end of a post
- Track video views, pauses, and completions
It’s important to note that this plugin is only for event tracking so you’ll still need another option to track your site stats and demographics. You may be wondering what the point is if you still need a second plugin?
Well, plugins like MonsterInsights will tell you how many page views your website has had, but can’t tell you whether the visitor scrolled to your pricing table or clicked on your CTA.
Gaining these valuable insights side-by-side will allow you to set your website up perfectly to capture the audience from the get-go.
The WP Google Analytics Events plugin is free to download. If you decide to upgrade to the premium version, it starts from $79 per year.
#4 – Enhanced Ecommerce Google Analytics Plugin — The Best for Ecommerce Sites
Google Analytics recently launched a new feature for enhanced ecommerce tracking. And that’s exactly what this plugin does. So if you’re looking for a Google Analytics plugin that specializes in tracking WooCommerce stores, this plugin is the one for you.
Enhanced Ecommerce Google Analytics plugin uses the ecommerce tracking features of Google Analytics to help you optimize your online store. It collects a range of data from your visitors to help you understand how visitors are browsing and shopping your site.
It’s incredibly easy to install. There is no coding required and you’ll have the plugin installed and configured from your WordPress dashboard with a couple of clicks in under five minutes.
The plugin conveniently supports all the in-depth reporting Google Analytics offers, as well as four new reports:
- Shopping behavior
- Checkout behavior
- Product performance
- Sales performance
Don’t forget, it is a completely free plugin so it does come with limitations. It is best used for supporting simple products, highly customized stores, subscription products, shortcodes, or child themes.
#5 – GA Google Analytics — The Best Lightweight Solution
Are you looking for a lightweight Google Analytics tool that simply does the job of connecting your WordPress site to Google Analytics?
If so, the GA Google Analytics is the plugin for you. This plugin is known for doing one thing and doing it well. Its main purpose is to help you add the Google Analytics tracking code on every page of your website without manual labor.
It has the added benefit of being lightweight and fast compared to other plugins mentioned above.
However, it’s important to note that this plugin doesn’t display any data or insights like other plugins. You won’t be able to access reports within your WordPress dashboard. With this in mind, it’s ideal for those who already know how to extract the data you need from Google Analytics directly.
GA Google Analytics may be lightweight, but it’s not without features. With this plugin, you can also:
- Disable tracking of admin-level users to get accurate data on true visitors
- Customize your tracking codes to help you track your links better
- Give visitors the option to opt-out of sharing their data
This plugin is free. But if you want the extended features listed here, the Premium version starts at a one-time fee of just $15 with lifetime auto-updates.
Methodology for Choosing the Best Google Analytics Plugin
The truth is, most Google analytic plugins for WordPress have the same capabilities. That’s why we’ve kept this list quite limited and only presented the obvious choices in each category.
So what’s the main difference between these plugins and the other dozen out there to choose from?
The key difference lies in how the data is presented, where the data is reported, and how compatible the plugin is with your version of WordPress.
Most Google Analytics plugins will report the same data. You shouldn’t be settling for a plugin that doesn’t at least include in-app reporting on:
- Audience including gender and age breakdown, device, and location of users
- Behavior including page views, session duration, bounce rate, and search terms
- Content including top-performing pages, visits, and average duration on each page
What really sets the best plugins apart is where the data is reported. Do you have to jump into Google Analytics to see your data? Or is it reported straight out of your WordPress dashboard?
In our opinion, if you have to visit a separate tab to see your reports, the plugin is not doing its job. There is one nuance to this, and that is if you’re already an experienced Google Analytics user and don’t want to clog up your WordPress dashboard with reports that you don’t need access to daily.
Presentation of Data
The next important thing to consider when choosing the right Google Analytics plugin for you is how the data is presented.
Does the plugin present key data in a visual way with graphics and charts? Or does the plugin simply provide the results in straight numbers?
Whether you’re new to websites or have been using Google Analytics for years, most people find a visual representation of data easier to understand and take action on. Graphical reporting also makes it easier for you to understand how your results are improving or falling, and over what period of time it’s happening.
If you’re not a visual learner, this consideration won’t be as important for you. But if you’re completely new to Google Analytics, we strongly recommend ensuring your chosen plugin includes comprehensive graphical reporting to help you learn the ropes more easily.
Compatibility with WordPress
All of the top plugins will be continuously updated to stay relevant to the current version of WordPress. But it’s still important to ensure your chosen plugin is compatible with your version of WordPress (ie. the latest version). It should also be consistently updated to fix any bugs or issues that may arise with each WordPress update.
Incompatible or outdated plugins can cause major issues to your website functionality on both the front and back end of the site.
If you’re adding the plugin from your WordPress dashboard, you can see which ones are up-to-date and compatible with your version of WordPress in the Add Plugin section. If your preferred plugin doesn’t have the green tick of compatibility approval, we’d recommend choosing another plugin.
Understanding how your website is performing doesn’t have to be challenging when you have a sophisticated Google Analytics plugin on your side. The best plugin in the market is unquestionably MonsterInsights. You simply can’t argue with rave reviews and over 3 million active installations.
But if you’re also looking for a solution that will track specific events on your site, WP Google Analytics Events is a great tool. Or if you want in-depth ecommerce analytics, give Enhanced Ecommerce Google Analytics plugin a try.
If you’re still not sure which plugin to choose or when the right time is to invest in a premium version, why not install the free version so you can start learning about your site’s performance sooner, rather than later.