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Email Marketing

Best Email Marketing Courses Compared

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. After looking at dozens of different email marketing courses, we determined that Start Growing Your Own Email List Today by Udemy is the best course for most. This course teaches you the foundations of list building in an open and approachable way, making it an extremely beneficial experience for most.

The Best Email Marketing Course for Most 

Udemy logo

Start Growing Your Own Email List Today

Best for Most

The hardest part about email marketing is getting started. This Udemy course walks you through getting your first 1,000 subscribers without getting overwhelmed or intimidated. Master entrepreneur Phil Ebiner communicates openly with all course students throughout. Get lifetime access for only $77.40.

Udemy is a leader in online courses, with over 155,000 lessons published each month, so it’s no surprise that they host the best email marketing course for most people. Start Growing Your Own Email List Today is the best course because it teaches you the foundations of list building and how to get there. 

The course looks at email marketing from a fresh perspective, as it teaches you how to use three email marketing services instead of just one. The instructor also focuses on teaching their students how to use popular services to create an email list of 1,000 subscribers. 

Start Growing Your Own Email List Today also offers an intuitive learning interface that is interactive and engaging, meaning most people can expect a positive learning experience. 

The Best Email Marketing Courses to Consider 

  1. Udemy: Start Growing Your Own Email List Today – Best for most 
  2. HubSpot Academy: Get Certified in Email Marketing – Best for growing your business quickly
  3. ClickMinded: Email Marketing Course – Best for copywriting and design
  4. Wishpond: Email Marketing Masterclass – Best for beginners
  5. LinkedIn Learning: Email Marketing, Strategy, and Optimization – Best for refining email strategies 

When It Makes Sense to Invest Into Email Marketing Courses 

Email marketing is an essential part of most businesses—especially for ecommerce stores—so it makes sense to invest in an email marketing course if you don’t know enough or want to learn more about it. 

There are a variety of online course providers on the market today. Some providers offer free courses, while others have bundles or one-off paid lessons. Our in-depth review will have a mix of both free and paid courses, but it’s important to understand that there’s a higher value in the paid ones. 

The free courses on our top list are the most extensive ones we’ve found on email marketing. However, the paid marketing courses offer a more advanced understanding of email marketing and do not have the recycled rhetoric you usually find in many free marketing courses. 

It’s never too early to invest in an email marketing course, especially if you’re a beginner. Now, let’s look at some of the email marketing course options to consider that you would benefit from. 

#1 – Udemy: Start Growing Your Own Email List Today – The Best Email Marketing Course for Most

Udemy logo

Start Growing Your Own Email List Today

Best for Most

The hardest part about email marketing is getting started. This Udemy course walks you through getting your first 1,000 subscribers without getting overwhelmed or intimidated. Master entrepreneur Phil Ebiner communicates openly with all course students throughout. Get lifetime access for only $77.40.

As mentioned above, the Udemy course Start Growing Your Own Email List Today is the best email marketing course for most. If you’re interested in list building and want to learn how to create a lead magnet via email, then this course would be an excellent option for you. 

Created and instructed by Phil Ebiner, an entrepreneur and online course creator, Start Growing Your Email List Today is an email marketing course that will teach you how to build an email list and convert website traffic to dedicated subscribers.

This course is an excellent option for people who want to build a list from scratch or already have a list but want more subscribers. Phil focuses on teaching his students how to reach 1,000 email subscribers with his step-by-step formula, which is a reasonable and highly attainable goal for most people to reach. 

The best part about Start Growing Your Own Email List Today is that Phil teaches you how to use more than one popular email service provider like MailChimp, MailPoet, and AWeber. You also get to learn how to use Microsoft Word, Quicktime, and Magic Action Box to create beautiful opt-in boxes and high-quality lead magnets. 

With this course, it’s all about utilizing the most accessible resources to create high-quality content to generate leads. Phil teaches you that you don’t need the most expensive subscription service to have a successful email list. 

Not only do you get access to years of Phil’s marketing knowledge and refined formulas, but you also get: 

  • 2.5 hours of on-demand video 
  • One article 
  • Three downloadable resources 
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion 

Phil also has a very open line of communication with his students, so you can either post a question in the course forum or send him a direct message, making the learning experience much more collaborative and engaging. 

You can enroll in this Udemy course for just $77.40, with a 30-day money-back guarantee. 

#2 – HubSpot Academy: Get Certified in Email Marketing – The Best Email Marketing Course for Growing Your Business Quickly

HubSpot Academy Get Certified in Email Marketing

Best For Growing Your Business Quickly

HubSpot Academy is a top marketing resource, and its Get Certified in Email Marketing course lives up to that reputation. For advanced techniques that will help you kickstart business growth in the near future, it’s a fantastic resource. And it’s free with your HubSpot membership.

HubSpot Academy’s Get Certified in Email Marketing is a free course that consists of advanced marketing material that will help you grow your business by teaching you how to build trust with your contacts. 

Instructed by Courtney Sembler, the inbound professor for email marketing at HubSpot Academy, this course will teach you how to master the fundamentals of email marketing and apply what you learn through free HubSpot marketing tools. 

The set of lessons will teach you about many aspects of email marketing, from email deliverability to testing and analyzing your emails. You will learn the foundations of creating holistic emails that help you build a relationship with your customers. 

Get Certified in Email Marketing is a more advanced course because it focuses heavily on business growth and the steps you should take to grow your business successfully. The best part about this course is that it lets you hear from industry professionals about building an effective lead nurturing strategy. 

Courtney, alongside two other professors, breaks down each marketing strategy into nine lessons—making it easy for the student to follow. And just like the Udemy course, all HubSpot Academy professors are open to communication from students with questions, concerns, and feedback. 

The Get Certified in Email Marketing course comes with: 

  • Nine lessons 
  • 28 videos 
  • Nine quizzes 
  • Over three hours of content 
  • Certification 

Get Certified in Email Marketing is a 100% free course by HubSpot Academy. All you have to do is sign up for a HubSpot account, and you will receive full access forever

#3 – ClickMinded: Email Marketing Course – The Best Email Marketing Course for Copywriting and Design 

ClickMinded logo

ClickMinded Email Marketing Course

Best for Copywriting and Design

If you want to send emails that look gorgeous and are super easy to read, sign up for ClickMinded’s Email Marketing Course. It approaches email from the standpoint of design, to help you write emails designed to sell without seeming salesy at all.

The ClickMinded Email Marketing Course is one of the more detailed online modules on the market today. With this course, you receive reliable strategies for email copywriting and design, email marketing training, and extensive frameworks that will help you massively increase sales.

ClickMinded breaks the course down into seven sections, which begin with the fundamentals of email marketing and end with learning about ideal tools and email optimization. 

You receive strategies and walkthroughs on how to create world-class email campaigns and automated workflows, but by far, the greatest lesson is about email copywriting and design. 

Many people may know the basics of email marketing but struggle with designing an email campaign that is suitable for all audiences and devices—well, this is where the ClickMinded course comes into play. 

During the email campaign module, you will learn all about the three-step framework that will help you overcome email design challenges, including issues like multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables. 

Alongside design, you also receive valuable and effective copywriting tactics that will make your emails stand out from the rest while making sure 99% of your campaigns are error-free. 

Students can expect to complete this course in anywhere from four to six hours, making it the longest email marketing course on our top list. With the ClickMinded Email Marketing Course, you get access to a wealth of knowledge and features, including: 

  • Email marketing certification
  • Segmentation strategies 
  • Tracking and deliverability 
  • Downloadable and printable slides 
  • Unlimited lifetime access 
  • Free updates forever 

ClickMinded offers three pricing plans for their online digital marketing courses, with one of them being what we’ve talked about here today. 

  • Email Marketing Course: $997 
  • Digital Marketing Bundle: $1,997 for all seven ClickMinded courses 
  • Bundle for Teams: $4,997 for 10 reusable licenses to all seven ClickMinded courses

All plans come with a 30-day money-back guarantee. Head over to ClickMinded to choose your plan today.

#4 – Wishpond: Email Marketing Masterclass – The Best Email Marketing Course for Beginners

Wishpond logo

Wishpond Email Marketing Masterclass

Best for Beginners

Never heard of email marketing before? Don’t worry, just sign up for Wishpond’s Email Marketing Masterclass for Beginners. Its basic instruction is intuitive, straightforward, foundational, and free--not to mention you can complete it in under an hour.

The Wishpond Email Marketing Masterclass is the ultimate course for beginners to understand all things email marketing on an easy-to-use platform. 

Instructed by Victoria Taylor, the Marketing Generalist at Wishpond, the Email Marketing Masterclass is a free online course that looks at the absolute basics of email marketing and what it entails. 

You will learn about different email campaigns, email marketing mistakes, the email marketing funnel, email listing, and an interactive lesson that lets you test your email campaigns. 

Victoria carefully guides the beginner through seven core lessons that are easy to follow along with, as she uses PowerPoint presentations. You also get access to helpful PDF documents that don’t have an overwhelming amount of information.  

The Email Marketing Masterclass is also the quickest course to complete, with just around 30-minutes worth of content, making it a simple and effective way for beginners to learn without feeling overwhelmed.  

With this course, you will receive: 

  • Seven videos 
  • One survey 
  • Seven discussion forums 
  • Seven downloadable items 

The Wishpond Email Marketing Masterclass is free, and enrollment is simple. All you have to do is create a Wishpond account and go from there. 

#5 – LinkedIn Learning: Email Marketing, Strategy, and Optimization – The Best Email Marketing Course for Refining Email Strategies 

LinkedIn logo

LinkedIn Learning Email Marketing, Strategy, and Optimization

Best For Refining Email Strategies

Ready to take email to the next level? LinkedIn Learning’s course is a perfect intermediate step for once you’ve mastered the basics, and its specific instruction on testing and refining email strategy is excellent.

The LinkedIn Learning Email Marketing, Strategy, and Optimization course is an intermediate learning module that’s an excellent option for marketing professionals to refine their email strategy.

Instructed by Virginia O’Connor, a leading Marketing Consultant, the Email Marketing, Strategy, and Optimization course is an hour-long learning experience filled with robust strategies, frameworks, and optimization tactics that will help you transform your email strategy. 

Virginia teaches you how to refine essential emails—like transactional messages and newsletters—into targeted and revenue-generating emails that are personal to your customers. In this course, you’ll learn the ins and outs of how to support your customer journey and inform their personas effectively. 

For email optimization, there are eight separate video lessons, ranging from two-four minutes. These lessons focus on topics such as email personalization, how to enrich your email copy, developing powerful calls to action, and learning the importance of the subject line and footer. 

The great thing about Email Marketing, Strategy, and Optimization is that Virginia concludes the course by spending some time revising each module and teaching you how to monitor audience data. 

You get access to: 

  • 19 videos 
  • One project file 
  • Access on tablet and mobile 
  • Certificate of completion that you can showcase on your LinkedIn profile 

You can purchase this course under a one-time license or pay for a monthly LinkedIn Premium membership.

  • Email Marketing, Strategy, and Optimization Course: $28.13 one-time fee 
  • LinkedIn Premium: $30.95 per month or $19.34 per year 

If you purchase the course for a one-time fee, LinkedIn Learning offers a 30-day money-back guarantee. However, you get a one-month free trial with LinkedIn Premium, credit card required. Start your free trial and enroll in this course here

Methodology for Choosing the Best Email Marketing Course 

There are a few factors that go into finding the best email marketing course for your business needs. Sometimes it’s difficult to choose the right email marketing course when you don’t know what elements to look for. So we put together this methodology of the three most important elements that make up a good email marketing course. 

Certification

Not every email marketing course offers a certificate of completion. And although it’s not a deal-breaker for many, it’s valuable to have this piece of paper as proof of completion for potential employers. 

The HubSpot Academy and LinkedIn Learning courses offer a certificate of completion that you can either download, print, attach to your CV, or include as part of your LinkedIn profile. Completing a course that provides a certificate will help you showcase your education more professionally. 

Duration

Before you commit to an email marketing course, it’s best to know how much free time you have, especially if you are paying for one. It’s ideal to complete these types of courses in one sitting, so you can effectively retain the information and learn along the way. 

It’s important to set aside some time because the duration of these courses varies greatly. To put it in perspective, the Wishpond course only offers around 30 minutes worth of content, whereas the ClickMinded email marketing course can take between four to six hours to complete. 

If the course you choose goes for over three hours, we would recommend doing a few modules at a time and then having a break in between to prevent burnout. 

Open Communication 

Any course that requires learning should have an excellent instructor that offers open communication with all of their students. Especially for online courses, it’s important for your instructor to answer any personal questions you may have. 

The Udemy instructor, Phil Ebiner, does this well by providing a space for his students to directly message him if they need help or have any criticisms about the course. An open line of communication between instructor and student will make the student feel comfortable and not as if they are talking to a scripted robot. 

Udemy logo

Start Growing Your Own Email List Today

Best for Most

The hardest part about email marketing is getting started. This Udemy course walks you through getting your first 1,000 subscribers without getting overwhelmed or intimidated. Master entrepreneur Phil Ebiner communicates openly with all course students throughout. Get lifetime access for only $77.40.

Summary 

Overall, the Udemy course Start Growing Your Own Email List Today is our top recommendation as to the best email marketing course for most. 

The course offers easy-to-follow modules that discuss the foundations of list building and how to get there by following a step-by-step formula. You will learn how to effectively use popular processors to your advantage to grow your email list and why it’s important to create lead magnets. 

With that said, the HubSpot Academy course is a close second for its advanced approach to email marketing for free. And ClickMinded is an excellent alternative for a marketing professional looking for guidance on copywriting and design. 


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