Every day, you gather massive amounts of data whether you realize it or not. However, all that data is useless if you don’t know what it means.
The best business intelligence software exists to help you analyze, monitor, and make sense of the data you’re already collecting. It also gives you a window into the future to predict upcoming trends.
Which… results in happier customers and more revenue for your business.
But choosing the right BI software can feel more daunting than actually using the software itself.
To help make your decision easier, we tested and reviewed dozens of tools on the market and narrowed it down to our top eight recommendations.
The Best Business Intelligence Software for Most Users
Zoho Analytics
Best for Most Users
Trusted by 500,000+ companies including HP and Ikea. Gather data from any source plus it comes with drag-and-drop customization capabilities and an incredibly intuitive user interface. Choose the free forever plan and upgrade to a paid plan starting at $22 per month (only) when you're ready.
Zoho Analytics is our #1 recommendation for most businesses because it’s affordable (starts at $0), includes a drag-and-drop interface, and allows you to compile data from virtually any source you can imagine.
In just a few clicks, you can configure your dashboard to help you make educated business decisions and monitor your business’s performance at a glance.
Sign up for a free-forever plan to take Zoho Analytics for a test drive!
The 8 Best Business Intelligence Software Options to Consider:
- Zoho Analytics – Best for most users
- Tableau – Best for complex data visualization
- Sisense – Best for developers
- Board – Best for corporate performance management
- Dundas – Best for flexibility and customization
- Clear Analytics – Best basic business intelligence software
- GoodData – Best BI tool for embedding analytics
- Yellowfin BI – Best full business intelligence product suite
When Does It Make Sense to Invest In Business Intelligence Software?
In the past, large companies and enterprises were the sole users of business intelligence software.
However, the introduction of cloud-based software makes it more accessible to smaller organizations.
BI software has a wide range of use cases that may apply to your business, regardless of its size. From measuring basic KPIs to deploying cost-effective resources and generating insights for business decisions, BI software is extremely flexible.
The bottom line: if you’re struggling to make sense of the data you collect, are growing rapidly, or want to gain a better understanding of the health of your business, BI software is a smart choice.
#1 – Zoho Analytics Review — The Best Business Intelligence Software for Most Users
Zoho Analytics
Best for Most Users
Trusted by 500,000+ companies including HP and Ikea. Gather data from any source plus it comes with drag-and-drop customization capabilities and an incredibly intuitive user interface. Choose the free forever plan and upgrade to a paid plan starting at $22 per month (only) when you're ready.
Zoho Analytics is our #1 business intelligence recommendation for most businesses because it’s incredibly easy to use.
However, it’s robust enough for large businesses as well and can affordably scale alongside your business as its grows.
Over 500,000+ businesses (including big names like HP and Ikea) trust Zoho Analytics to help them make educated decisions and understand the true health of their businesses.
As such, you don’t have to worry about outgrowing the software in a few weeks or even years. It can scale alongside your business with the advanced features you need as your business grows.
Getting started is simple. All you have to do is create your free account, connect your data, and you’re ready to start analyzing.
And despite its advanced capabilities, it’s easy for beginners to gather, visualize, and analyze data from virtually any data source you can imagine.
Identifying trends and making sense of complex data is as easy as dragging and dropping measurables into a report that automatically updates itself in real-time.
It seriously takes just a few minutes.

From there, you can easily drill down into specifics, leverage different visualization options, and augment your data with artificial intelligence to gain even more insight.
You can also share reports and invite collaborators in one click.
You and your team can comment on items, start new conversations, and keep conversations centralized across the business.
There are more than 500+ integrations so you can directly connect Zoho to the tools you already use to streamline and automate data collection and analysis across your entire business.
With Zoho, you can do so much more than just organizing and compiling data. The platform allows you to discover new relationships between data sets and detect trends in different areas of your business.
The best part? You can start on their free-forever plan and upgrade to a paid plan only when you need to.
This is excellent because you can try it out for free as long as you’d like.
Zoho Analytics’ paid plans include:
- Basic — up to 2 users for $22 per month
- Standard — up to 5 users for $45 per month
- Premium — up to 15 users for $112 per month
- Enterprise — up to 50 users for $445 per month
So, the Basic Plan is affordable even for small or new businesses looking to gain in-depth insight into the health and performance of their businesses.
Sign up for a free account (or 15-day free trial) to get started.
#2 – Tableau Review — Best BI Software For Complex Data Visualization
Tableau
Best For Complex Data Visualization
Tableau has a wide range of plans and business intelligence solutions for individuals and large teams. You can launch Tableau in the cloud, on-premises, or with embedded analytics, making it a versatile data visualization platform. Plans start at $70 per user per month.
Tableau is one of the most popular data visualization tools on the market today. Dozens of well-known companies trust Tableau, including Verizon, Coca-Cola, Charles Schwab, and PepsiCo.
And for good reason.
It’s advanced and in-depth capabilities outshine that of most data visualization tools while still maintaining ease of use for smaller and newer teams interested in making sense of their business intelligence.
With that said, it’s ideal for organizations that want to transform complex data into visuals that are easy to comprehend for everyone involved.
Data people don’t understand is useless, which is why data visualization is such a powerful tool. Visualizing it allows you to quickly identify trends and ultimately make more informed business decisions without guessing or spending hours trying to understand what something means.

Users can share data dashboards, embed them anywhere, and stay on top of trends with customizable notifications.
All of Tableau’s features, capabilities, and benefits combine together into an intuitive platform designed to help you leverage storytelling and visualizations to make sense (and share) the data you have.
Paid pricing plans start at $70 per user per month for individuals.
So, it’s not the most affordable option on this list but it is undoubtedly one of the most powerful.
They offer cloud and on-premise deployments and various pricing plans to choose from. Those pricing plans include:
- Creator — $70 per user per month (minimum one user)
- Explorer — $35 per user per month (minimum five users)
- Viewer — $12 per user per month (minimum 100 users)
Additionally, Tableau also has a fully hosted business plan. The Creator rate is the same, but the Explorer and Viewer pricing jumps to $42 and $15, respectively.
As you can see from the pricing structure, the business plans are definitely for larger teams. And keep in mind that you have to pay for a minimum of 100 viewers.
Alternatively, if you want an embedded analytics solution from Tableau, contact the sales team for a custom quote.
Or sign up for a 14-day free trial to get started!
#3 – Sisense Review — The Best BI Software For Developers
Sisense
Best For Developers
Use Sisense to create custom data applications. The solution supports cloud, on-premises, and hybrid deployment. Loaded with developer tools like Rest and JavaScript APIs, HELM, and more.
Sisense offers advanced business intelligence tools specifically for developers and data professionals. Furthermore, the software exists to help transform complex data into robust analytics applications.
Businesses like GE, Motorola, Philips, Wix, and the Salvation Army all use Sisense for their business intelligence needs.
So, you’re in good company when you sign up.
Sisense is a cloud-native analytics platform, typically used to create enterprise-grade apps with various deployment options at the lowest possible total cost of ownership.
As such, you can build completely custom analytical dashboards and applications for your own company or for your clients.

Sisense has all the tools developers need to create standalone dashboards and analytics apps, including things like:
- REST APIs
- HELM
- Actions SDK script
- Single sign-on
- JavaScript APIs
- Embed SDK
- Sisense JS library
- Add-on framework
Plus, you can deploy on Linux or Windows as a hybrid app, cloud app, or on-premise application depending on what you or your clients need.
And organizations in healthcare, government, retail, manufacturing, supply chain, digital marketing, software, travel, hospitality, and more use Sisense to develop custom analytic applications.
So, it’s suitable for developers and data professionals in a wide range of industries.
Contact the Sisense sales team to get a custom quote today!
#4 – Board Review — Best For Corporate Performance Management (CPM)
Board
Best BI Software For CPM
Board is an all-in-one solution for business intelligence, performance management, and data discovery. Top features include drag-and-drop analytics and real-time monitoring.
Board is a business intelligence solution with a primary focus on CPM—corporate performance management. The platform helps your organization’s decision-makers gain full control over business planning and performance.
3,000+ businesses worldwide, including Volkswagen, Puma, Mitsubishi Electric, and the United States Navy trust Board for their business intelligence needs.
Furthermore, Board has 40+ international awards from analysts and experts around the world.

With Board, it’s easy to search for information and interact with complex data. Because it’s an all-in-one solution for business intelligence, analytics, data discovery, and performance management.
Some of the top features and benefits include:
- Cloud or on-premises deployment
- Drag-and-drop analytics
- Server clustering
- Granular multi-layer security
- Real-time monitoring
- Multi-user concurrent data entry
- ERP database write-back
- Business workflows and rules
- Adoptive aggregation
The list goes on and on. Businesses that choose Board for BI stick with it. In fact, the software has a 97% renewal rate which is above average for the industry.
Request a free demo today!
#5 – Dundas Review — Best For Flexibility and Customization
Dundas
Best Flexibility and Customization
Dundas automatically adapts to users based on skill level. Visualize data from any device for fast and informed decision making.
Dundas is another top choice to consider for business intelligence software.
The platform accommodates the needs and experience of the end-user. Dundas automatically adapts based on the user’s skill level. So whether you’re using Dundas as an analyst, developer, or administrator, you can fully customize the software to accommodate your needs at scale.

Furthermore, Dundas is virtually limitless in terms of customization and flexibility.
Rather than using cookie-cutter analytics tools, Dundas empowers the users for faster decision making. Plus, everyone can interact and visualize data in a way that makes sense for their specific needs.
Dundas uses HTML5 web technology which means you can connect and analyze data from any device.
This BI tool has a wide range of potential use cases. It’s a popular choice for software vendors and large enterprises. Dundas offers industry-specific and department-specific solutions as well.
If you’re on the fence or unsure if Dundas BI is right for you, try it free for 25 days.
#6 – Clear Analytics Review — The Best For Simple BI
Clear Analytics
Best For Simple BI
Leverage the power of business intelligence with custom dashboards and queries directly in Excel. Share data between departments.
If you’re new to the world of business intelligence software, Clear Analytics is a top choice to consider.
Most business intelligence software is overwhelming, especially for new users. And your data is complex enough; the last thing you want is your BI tool making matters more difficult.
With Clear Analytics, you can generate powerful business analytics using Excel. Simply integrate your Excel environment to get started. Plus, you can create custom dashboards and queries in just a few minutes.

Clear Analytics has drag-and-drop functionality, making it easier than ever to customize your analytics. And you can leverage the platform directly within Excel.
I like Clear Analytics because you can easily share data between departments. And your IT team can control the resources and security for the governance of the information while granting access to the appropriate parties.
Of all the business intelligence solutions on the market today, Clear Analytics has the quickest learning curve. Plus, you can start without any special training.
Try Clear Analytics free for 30 days.
#7 – GoodData Review — The Best For Embedded Analytics
GoodData
Best For Embedded Analytics
GoodData supports any type of data from any third-party source. Developer-friendly tools. Free plan with unlimited users and five workspaces.
More than 50% of Fortune 500 analytics trust GoodData. Why? Because the software provides BI tools that extend beyond your own organization.
You can use GoodData to embed analytics into your products and services to gain deeper insights from your customers. And you can give users in your franchises and subsidiaries enhanced visibility for decision making.
GoodData helps you turn employees into analytics experts for faster decision making in real-time business scenarios.

The software is robust and flexible enough to collect and analyze any type of data. For example, you can use GoodData for structured, unstructured, and semi-structured data from any source.
And this includes APIs, MQs, and data streams for third parties.
GoodData is an open-platform with a rich set of APIs and frameworks that seamlessly integrate with your existing UI stacks and development. Which is ideal for developers and data engineers.
This BI tool comes with enterprise-grade security and governance, including HIPAA and GDPR compliance.
Best of all? GoodData has a free forever plan for self-service analytics. The free plan supports an unlimited number of users and five workspaces. And paid plans start at $20 per user per month.
To get the most out of GoodData, contact the sales team for custom enterprise pricing. Or sign up for the free forever plan to try it risk-free.
#8 – Yellowfin BI Review — The Best BI Product Suite
Yellowfin BI
Best BI Product Suite
All-in-one solution for data dashboards, storytelling, and data discovery. Embed analytics into software, build analytical applications, and more.
Yellowfin BI is a bit unique in comparison to other solutions on our list. The platform has an enterprise-level analytics suite that combines multiple tools into a single solution.
The software leverages data discovery, action-based dashboards, and storytelling into one platform for business intelligence.

Furthermore, Yellowfin BI has versatile and flexible solutions for varying use cases including:
- Analytics for enterprises
- Analytics for software companies
- Analytical application builders
Leverage automated business monitoring, data stories, and connect your data to 50+ supported databases.
Yellowfin BI is one of the most popular business intelligence solutions on the market today. Over 29,000+ companies trust Yellowfin BI worldwide.
Contact the Yellowfin BI sales team for a free demo and a custom quote!
Methodology For Choosing The Best Business Intelligence Software
Finding the best business intelligence software can be challenging if you don’t know what to look for. Fortunately, you can follow the methodology that we used when narrowing down the best tools in this guide.
Let’s walk through the factors you should evaluate as you’re shopping around so you can make the best decision for you and your business.
Data Environment
The first thing you need to do is recognize where your existing data is located. How easy will it be to connect that data with your business intelligence software?
Not every BI tool integrates seamlessly with certain databases. However, the vast majority of options on our list should be able to accommodate your needs. The best business intelligence software not only integrates with third-party tools to extend your data environment, but they typically allow cross-platform access to all users.
Look for a solution that integrates with your CRM, ad networks, help desk software, ERP, and more.
Custom Development
How are you going to use BI?
Some solutions offer cookie-cutter tools for analytics. This will be fine for some of you. However, other organizations may want to develop custom applications for data analytics.
If you have an in-house IT team or development team, consider their needs before finalizing your decision. You may want to get BI software with an open API and developer tools to provide your IT team with more flexibility for development.
Data Visualization and Reporting
Don’t lose sight of the main reason why you’re searching for BI software. These tools give you actionable reports for improved decision making within your organization.
And the best way for most of us to analyze data is with visual reports. So make sure those reports are easy to understand and digest.
It’s also important that your reports are sharable. The people generating those reports may not be the final decision-makers. So whether you want to share those reports across departments, with managers, with partners, or with clients, make sure they can be read and understood by the end-user.
Zoho Analytics
Best for Most Users
Trusted by 500,000+ companies including HP and Ikea. Gather data from any source plus it comes with drag-and-drop customization capabilities and an incredibly intuitive user interface. Choose the free forever plan and upgrade to a paid plan starting at $22 per month (only) when you're ready.
Summary
What’s the best business intelligence software? We recommend Zoho Analytics for most businesses. This software accommodates the needs of most businesses and it’s perfect for non-technical users.
However, there are plenty of other great options to choose from.
If you’re looking for a specialty solution, consider the additional recommendations in this guide. And make sure to use the methodology we talked about as you make your final decision.
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