dull ax – placeit by Kathryn Aragon Last updated on October 28th, 2014 Crazyegg » Blog » Never A/B Test Without Doing These 2 Things First » dull ax – placeit No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.