Zack is the marketing manager at StoreYa, a social commerce platform. He is a social media enthusiast who loves all things digital. When he is not writing, he can be found searching for the latest social marketing scoop. If you’d like to chat with him, Zack is always available on Twitter @Zack_Fagan.

4 Simple Steps to Better Facebook Marketing Results

by Zack Fagan

Having trouble engaging your fans on Facebook? Don’t worry, you’re not alone. According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution. bit.ly/1HQ20nf

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