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Thomas Smale is owner and co-founder of FE International, a website brokerage firm helping businesses buy and sell websites. Thomas specializes in website monetization and exit strategies, helping business owners prepare for the sale of their website – and conversion optimization is one of the most powerful tools in his arsenal.

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How To Apply Psychological Principles To Boost Your Conversion Rate

by Thomas Smale

psychological cro

Conversion optimization is about increasing the likelihood that a user will perform an action you wish them to take. Your user needs to make a decision, and you wish to influence this decision. Understanding the psychology that governs human behavior can help inform our strategies for influencing this decision. Source:…

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