Get updates on new articles, webinars and other opportunities:

Thomas Smale is owner and co-founder of FE International, a website brokerage firm helping businesses buy and sell websites. Thomas specializes in website monetization and exit strategies, helping business owners prepare for the sale of their website – and conversion optimization is one of the most powerful tools in his arsenal.

Follow Thomas on Twitter or connect on LinkedIn.

How To Apply Psychological Principles To Boost Your Conversion Rate

by Thomas Smale

psychological cro

Conversion optimization is about increasing the likelihood that a user will perform an action you wish them to take. Your user needs to make a decision, and you wish to influence this decision. Understanding the psychology that governs human behavior can help inform our strategies for influencing this decision. Source:…

Read More
Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins


What makes people leave your website?