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Smriti Chawla is a Content Marketer at Visual Website Optimizer, which is an easy-to-use A/B testing tool for marketers. You can sign-up for their 30-day free trial to improve the conversion rate of your website. To read more posts on A/B testing or conversion optimization, you can visit their split testing blog.

5 Ways to Use Images for Better Conversions

by Smriti Chawla

high-converting images

“Focus on the purpose of the images, and you will turn photos from window dressing into key conversion tools” That’s how the widely recognized UX Expert, James Chudley, in his article, “How to use photos to sell more,” summarizes the way you should select high-converting images. It boils down to…

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