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Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

7 Awesome Content Marketing Examples You Can Steal!

by Sherice Jacob

Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus…

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The Potential and Pitfalls of Personalization

by Sherice Jacob

Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and…

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Storyselling: When Your Customers Don’t Want to Be Sold

by Sherice Jacob

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather…

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