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Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

Best Practices are a Lie (and What to Do Instead)

by Sherice Jacob

Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a hit, right? Then along comes a competitor that completely crushes every notion you ever…

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7 Awesome Content Marketing Examples You Can Steal!

by Sherice Jacob

Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus…

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Storyselling: When Your Customers Don’t Want to Be Sold

by Sherice Jacob

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather…

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Currently looking at @CrazyEgg reports and understanding them. @lorenagomez would be so proud! LOL!

Nicholas Love

@NicholasJLove