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Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

Could an App Boost Your Conversion Rate?

by Sherice Jacob

Mobile App Split Testing Tools

For many of us, hardly a day goes by that we’re not interacting with an app. From messaging to online shopping to just plain fun, apps have grown roots and seeped into our lives in ways we never could have imagined. For many companies, this kind of interaction signals greater…

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Conversion Optimization on a Shoestring Budget

by Sherice Jacob

There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety…

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This Simple Thing Could Be Destroying Your Conversion Rate

by Sherice Jacob

You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still…

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Best Practices are a Lie (and What to Do Instead)

by Sherice Jacob

Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a hit, right? Then along comes a competitor that completely crushes every notion you ever…

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