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Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

5 Essential Areas to Optimize on eCommerce Sites

by Sharon Hurley Hall

On an eCommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where do you focus your attention? In this post, I share 5 essential areas for troubleshooting and optimizing your eCommerce website. If conversions are below expectations, more…

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Visme: Bring Visuals to Life

by Sharon Hurley Hall

If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts…

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It’s Time to Get Google+ (14 Tips for 2014)

by Sharon Hurley Hall

Getting started with Google+

Sorry, but Google+ isn’t going away. In fact, some might say it’s become inescapable, as the big G busily integrates it into everything. That’s why it’s essential to learn how to use this key network for building your brand. Here are 14 tips that not only help you “get” Google+…

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Show Me My Heatmap

A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

@matthewdiehl