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Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

How to Create Online Courses that Actually Sell

by Sharon Hurley Hall

A few years ago Copyblogger’s Brian Clark said “teaching sells”. Since then it seems that everyone’s trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Image: Pixabay In one way, it makes sense—after all,…

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Conversion Optimization 101

by Sharon Hurley Hall

Conversion optimization—it’s easy if you know what you’re doing, more challenging if the area is new to you. We publish a lot of content on Crazy Egg for people who are in the know, but today we’re going back to basics with a beginner’s guide to conversions for those who…

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5 eCommerce Fails and Fixes

by Sharon Hurley Hall

ecommerce site

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here…

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