Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular…
Sharon Hurley Hall
7 User Experience (UX) Fails That Ruin Mobile Conversion Rates
Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves…
7 Tips on Boosting Conversions through Content with BuzzSumo
Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified…
Blogging on LinkedIn – Can It Convert?
LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but…
The Missing Link to Conversions: Relevance & How to Attain It
There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All…
7 Ways to Boost Conversions with Personalization [Case Studies]
Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion…
24 Split Testing Tools to Boost Conversions
The only way to know if something is working is to test and measure it—and then to keep testing and measuring until you have achieved…
5 Essential Areas to Optimize on Ecommerce Sites
On an ecommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where…
6 Conversion-Boosting Benefits of Online Videos
If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people…
Analytics Update: Do You Need a Second Analytics Package?
The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most…