Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads.
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.
With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.
Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns.
You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign.
You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few campaigns before, and you want the next one to deliver better results. Either way, knowing how to manage your campaign effectively is crucial if you…
A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!”
If you’re involved with conversion rate optimization, you’re probably familiar with the term “A/B testing.” This is basically a test to compare the performance of two versions (A and B) of a web page. A/B testing is a highly effective method used by marketers to increase website conversion rates.