Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords.
I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you.
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries.
Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what parts of your site may need improvement. However, when you really want…
If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right.
Online marketers will love this infographic. The rest will find it creepy and possibly depressing. Regardless, it’s an amazingly well-done data visualization.
I first had the pleasure of working with Andy on a Kissmetrics blog post five years ago. A few months after his post was published, I looked at our traffic in Google Analytics and said:
Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word…
To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly.