It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts.
It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.
A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer.
Today’s infographic is about generating leads with social media. However, I want to quickly look at using social media for prospecting and outreach because, for certain businesses, this can be an amazing method of lead generation.
Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)?
A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging.
Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results.
Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing I would like to add to this recipe is documentation.
Online marketers will love this infographic. The rest will find it creepy and possibly depressing. Regardless, it’s an amazingly well-done data visualization.