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Russ Henneberry is the Editorial Director at Digital Marketer. He’s worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

Is The Quest For ROI Killing Social Media Marketing?

by Russ Henneberry

Social media marketers:  we have a problem. Business owners don’t know what to believe about social media marketing.  And, as the saying goes, a confused mind always says no. Some of the data points from IBM’s Black Friday report are stunning. Shoppers referred from social networking sites such as Twitter,…

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