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Russ Henneberry is the Editorial Director at Digital Marketer. He’s worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

How To Sell Using Fear

by Russ Henneberry

Fear is persuasive. It’s automatic and, to some extent, out of our control.  It’s built into our operating system as a defense mechanism from the old days when the most important question was, “Can I eat it or can it eat me?” Getting people to take action in some cases…

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The Twelve Most Popular Posts of 2012

by Russ Henneberry

Thank you to all of our customers and readers in 2012.   We had nearly 1/2 million unique visitors in 2012 and we appreciate each and every one of you! Here is a round up of 12 of the most popular posts from 2012. 13 Experts on the Single Best Piece…

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How To Sell With Six Words Or Less

by Russ Henneberry

It’s the most concentrated form of marketing — the tagline. When done right, a tagline can pack an explosive marketing punch in just a few words. But the lessons learned here extend far beyond taglines.  The psychology behind these brilliantly crafted bits of marketing can be applied to every level…

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A Content Marketers Guide To Creating Curiosity

by Russ Henneberry

If you want more attention for your content, learn to excite curiosity. Curiosity is one of the critical levers successful content marketers use to sell products, services and ideas in this increasingly noisy world. Let’s take a look at the research. What creates curiosity? According to research by Carnegie Mellon’s…

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