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Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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3 Must-Try Rockstar Video Marketing Ideas

by Ritika Puri

Thinking of launching a video marketing strategy? Not sure where to start?  Here’s three inexpensive ideas for video marketing for your inspiration. These video marketing ideas are (1) conversion-driven, (2) awesome for customer engagement, (3) exceptionally creative, and (4) approaches that you can replicate with even a small business budget.…

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5 Usability Lessons from Website Eye Tracking Studies

by Ritika Puri

If your website isn’t usable, you don’t have a chance. Eye tracking studies have been important for helping website owners understand how visitors are browsing your website. Reputable experts and brands have been conducting this type of research for decades. Here are 5 lessons you can learn from these website…

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5 Companies With Profitable Online Customer Communities

by Ritika Puri

Online Customer Community

Thinking of building an online customer community? Not sure where to start? Check out these five sources of inspiration. ModCloth: Let The Community Pick Your Inventory Ever wanted to become a virtual fashion buyer? If so, you should hop on over to women’s clothing retailer ModCloth, where you can participate…

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Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins