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Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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Social Proof Meets Storytelling to Build an Awesome Brand

by Ritika Puri

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In…

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13 of the Best Heatmap Articles on the Internet

by Ritika Puri

What’s a heatmap, you ask? Oh — just one of the most valuable tools for diagnosing costly user experience problems. By using software like Crazy Egg, you’ll be able to understand where people are clicking, where they’re scrolling, and where you need to make changes to improve conversions. Have a read…

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Show Me My Heatmap

To capture data, @blueearth recommends website heatmaps #CrushinItMN

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@blueearth