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Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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How Power Words Can Help You Sell

by Ritika Puri

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because…

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5 Conversion Experts Weigh in on User Psychology

by Ritika Puri

psychology

Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as…

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