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Pete Boyle is a conversion focused copywriter and marketing consultant. He helps brands increase their revenue through compelling copy and smart email campaigns. Click here to connect with Pete or download one of his free marketing guides.

How to Dominate Your Industry With an Incredible USP

by Peter Boyle

incredible usp

Ah, the USP. A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you…

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The Psychology Behind High Converting Sites

by Peter Boyle

psychology of high converting websites

We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But there’s a…

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Can Negative Reviews Increase Conversions?

by Peter Boyle

can negative reviews increase conversions?

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business.…

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Content May Be King, But Presentation is the Crown Prince

by Peter Boyle

presentation is crown prince

Designing for higher conversions ain’t easy. Most CROs focus on tweaking their headlines, optimizing USPs and crafting compelling CTAs. Don’t get me wrong, these elements are incredibly important. Copy is after all at the heart of optimization. If you neglect to test and optimize your copy even the prettiest of…

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How to Write High-Converting Copy Without the Hype

by Peter Boyle

These tips WILL skyrocket your conversions! Marketing firms HATE him. Copywriter reveals simple conversion tactic that never fails! Five secrets to becoming a superhero copywriter… you WON’T BELIEVE number four! I’m so fed up of the awful, hypey, clickbait headlines that are all over the internet. You could argue that…

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Show Me My Heatmap

Click tracking, heat maps, and without a spreadsheet? Yes, please. is one solut...

Aimee Graeber

@AimeeGraeber

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