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Pete Boyle is a conversion focused copywriter and marketing consultant. He helps brands increase their revenue through compelling copy and smart email campaigns. Click here to connect with Pete or download one of his free marketing guides.

Why Tailoring Copy for Segments Isn’t Enough

by Peter Boyle

It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you…

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12 Email Tips That Convince and Convert

by Peter Boyle

12 email tips that convince

It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email…

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62 Power Words That Will Help You Sell

by Peter Boyle

62 words that will help you sell

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re…

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6 Tips to Supercharge Your PPC Copy

by Peter Boyle

six tips supercharge ppc copy

Writing copy for your PPC ads is anything but easy. You’ve limited space, restrictive word counts and Ad blocking to contend with. Not to mention all the competition you’ve got to differentiate yourself from. There are no easy wins in the marketing world. Whilst PPC is arguably one of the…

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The Psychology Behind High Converting Sites

by Peter Boyle

psychology of high converting websites

We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But there’s a…

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