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Neil Patel is the co-founder of Crazy Egg and Hello Bar. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

How to Unleash Psychological Power in Your Conversion Rate Optimization

by Neil Patel

psychology and CRO

You’ve probably heard that psychology is important in conversion rate optimization. And you probably don’t argue over it. You realize that, sure, psychology and CRO have a lot in common. You understand that a good CRO will use psychological insights. In my experience, however, that’s where most CROs stop. They…

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4 Ideas for Safely Getting Mentioned by .Gov Websites

by Neil Patel

getting mentions from government websites

As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it sure helps to have some mentions from high-authority .gov websites. Backlinks and mentions still boost your SEO. For all of Google’s artificial intelligence advances, algorithm…

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3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing

by Neil Patel

used car sales and online marketing

“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly the entire industry can’t be that bad. Unfortunately, the stereotype persists. Why? Because we’ve all experienced the greasy, false friendship of that kind of salesperson.…

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18 Signs You’re A Conversion Rate Optimization Expert

by Neil Patel

Expert

Have you ever wondered if you’re a CRO expert? There aren’t many out there. Content marketers aplenty, coders everywhere, SEOs in abundance, and social media gurus on every corner, but conversion rate optimizers? They’re a rare breed. To find out if you fit the profile of an “expert,” see if…

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How To Turn Leads Into Customers In 2016

by Neil Patel

how to turn leads into customers

Every business wants to turn more leads into customers. As the digital marketing landscape changes, we need to be much more intentional and aware of how this process works, and how to make it better. Unfortunately, we can no longer rely on a few flimsy metrics and a couple of…

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6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response

by Neil Patel

skyrocket

It’s no big secret that content marketing is changing right now. I don’t mean “changing” in the little tweaky sort of way. I mean big, massive sea changes. The tricky thing is, we aren’t very good at predicting the future. Even though we see and feel these changes, we aren’t…

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