Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins.
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your…
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.”
If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event.
Can you believe Twitter is 10 years old? For a decade, it has been one of the world’s leading sources of breaking news. It has also served as a valuable resource for online marketers. While it’s sometimes thought of as a footnote to Facebook, Twitter can be a lead generating…
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
You probably know this already, but LinkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Huzza. Not Blab. Nada. LinkedIn is the professional’s jam.
This presidential campaign may be the craziest, most divisive one in the history of the United States. At least that’s what social media would have us believe. Don’t worry. I’m not going to get all political in this post.