Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.
While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art.
Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane.
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different…
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it? Perhaps you felt that if you were to raise your prices, your customers would leave you for your competitors, which, if bad enough, might cause…
It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this?
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques.
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it. Discounts, loyalty offers, and other similar pricing strategies may seem like they would hurt your bottom line, but they’re a common business practice.
The Internet is perhaps the single biggest technological development to affect the world of mass media, making it easier and faster than ever for just about anyone to transmit messages to as many people as possible.