How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it. Discounts, loyalty offers, and other similar pricing strategies may seem like they would hurt your bottom line, but they’re a common business practice.
The Internet is perhaps the single biggest technological development to affect the world of mass media, making it easier and faster than ever for just about anyone to transmit messages to as many people as possible.
Content marketing is an approach that has basically become omnipresent. You can think of it as an umbrella that encompasses a wide array of mediums, including blog posts, videos, slideshows, eBooks, and so on.
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing with an extremely small window of time before your visitors bolt.
Regardless of your industry/niche, reaching the upper echelons of the search rankings is vital in our search-centric consumer world. According to Optify, “websites ranked number one received an average click-through-rate (CTR) of 35.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5…
Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins.
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your…
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.”