For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
Goal: To create the world’s most effective landing page. Problem: Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague…
Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we…
Startups begin with an idea, but lack deep financial resources. They are, therefore, reluctant to spend money on something as basic as keyword research.
Just getting those first 100 followers on Instagram can seem like a challenge. But let’s reach for the stars and learn how to get 1,000! Below are some incredibly useful tips for both personal and business Instagram accounts.
Getting your website indexed seems like a simple thing. However, you might be confused as to how it happens. More importantly, you might not realize the different steps you should be taking to improve your indexation.
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really.
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts.