Mike is currently the Director of Client Success with Single Grain, one of the fastest growing digital marketing agencies in the country.He’s also the primary author and creator of Marketing Apocalypse: The Brand Survival Guide and the founder of a project called Creatures of Content.

How to Design a Social Content Strategy Like a CRO

by Mike Bal

Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion…

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Content Marketing 2.0 – The Future of Content

by Mike Bal

The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why.…

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