Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Follow Kevin on Google+ to find more about him.

The Emotional Journey: Moving Customers Toward the Sale

by Kevin Gao

This is the fourth article in a five-part series on website conversion. To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true. ~Nigella Lawson Merchants long ago realized that the act of purchasing is an emotional experience. The emotional…

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Logic and Direction: How to Turn Visitors into Customers

by Kevin Gao

This is the second article in a five part series on website conversion. You can catch the first article here. People are impatient. If they don’t quickly find what they’re looking for, they’ll leave your website. Successful businesses understand this. They respond by doing everything in their power to capture…

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