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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

The Top-30 WordPress Plugins [Infographic]

by Kathryn Aragon

When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from…

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Add This Persuasive Power Tool to Your Sales Pages

by Kathryn Aragon

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince anyone to do anything. But that’s not exactly true. Benefits make features more relevant to your buyers, translating “it does this” to “it does this for YOU.” But without solid proof, these promises more likely to…

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Show Me My Heatmap

A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

@matthewdiehl