Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

5 Website Formats Proven to Get Results in 2018

by Kathryn Aragon

formulas

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best…

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4 Optimization Pros Critique an HP Landing Page

by Kathryn Aragon

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom…

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Content Usage Guidelines

by Kathryn Aragon

We’re thrilled that you think our content is worth sharing in your own blog or with your fans and followers! All we ask is that you follow a few ground rules, which are laid out below. What Crazy Egg Content Can You Use? This is okay If all you want to do…

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@CrazyEgg Best analytics tool I´ve ever used for our industry. Impressive!!

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@sorteosdigital

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