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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.

The Ultimate Guide to Marketing Infographics

by Kathryn Aragon

Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success. If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite…

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40,000 Words of Pure Awesomeness

by Kathryn Aragon

I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it. If I can, I’ll continue the trend. But this week, the best piece of content…

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Sick and Tired of a Boring Brand? Color It Vibrant

by Kathryn Aragon

brand colors

Color matters a lot. It creates energy and excitement around your brand. Or completely detracts from it. So how do you know which colors are right for your brand? Your brand colors should have the right emotional association and match your brand’s unique style. Two infographics can show you how to…

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Show Me My Heatmap

Playing around w/ @CrazyEgg and like it so far. Quick, nice and simple. Also easily implementable with #googletagmanager built-in tag.

Brandon K. Lee

@elBKL