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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.

How to Optimize Registration Forms [Infographic]

by Kathryn Aragon

home pages that hit the mark

When it comes to opt-in forms, the shorter and simpler, the better. The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical. What information is critical? Check out this infographic to learn…

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The Top-30 WordPress Plugins [Infographic]

by Kathryn Aragon

When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from…

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Add This Persuasive Power Tool to Your Sales Pages

by Kathryn Aragon

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince anyone to do anything. But that’s not exactly true. Benefits make features more relevant to your buyers, translating “it does this” to “it does this for YOU.” But without solid proof, these promises more likely to…

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