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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

The Ultimate Guide to Marketing Infographics

by Kathryn Aragon

Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success. If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite…

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40,000 Words of Pure Awesomeness

by Kathryn Aragon

I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it. If I can, I’ll continue the trend. But this week, the best piece of content…

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15 Color Palettes from Top Financial Websites

by Kathryn Aragon

In design, color is as important as words for conveying your brand’s style and personality. But there’s more to choosing a color palette than simply picking your favorites or trying to stand out from the competition. Consumers have different expectations for different industries. Sway too far off that beaten path,…

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The Top-30 WordPress Plugins [Infographic]

by Kathryn Aragon

When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from…

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Add This Persuasive Power Tool to Your Sales Pages

by Kathryn Aragon

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince anyone to do anything. But that’s not exactly true. Benefits make features more relevant to your buyers, translating “it does this” to “it does this for YOU.” But without solid proof, these promises more likely to…

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