Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

holiday-ecommerce-chapter-1

by Kathryn Aragon

Chapter 1: What’s Ahead for the Holiday Shopping Season? This chapter focuses on findings from last year and forecasts for the upcoming holiday season. You’ll learn some surprising insights on social media and how mobile commerce is playing a pivotal role for busy shoppers. Many places in the U.S. haven’t…

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holiday-ecommerce-chapter-3

by Kathryn Aragon

Chapter 3: Create a Holiday-Themed Gift Guide These days, people are busier than ever and don’t have time to spend hours scrolling down price lists and navigating busy, overflowing menus.  They need help, and a holiday-themed gift guide could be the perfect way to motivate them to get something for…

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holiday-ecommerce-chapter-6

by Kathryn Aragon

Chapter 6: Improving the Checkout Process Many sites looking to capitalize on the holiday season spending spree put a great deal of time and effort into getting traffic – but then visitors fall through the cracks during the checkout process. The key is to make check-out as easy and convenient…

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holiday-ecommerce-chapter-7

by Kathryn Aragon

Chapter 7: After the Sale Once a sale is done, most companies figure the hard work is behind them.  You’ve got a landing page that gets clicks and a checkout page with enviable conversions. But you’re still not done! The after-sales service can often be a make-or-break point with the…

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holiday-ecommerce-chapter-5

by Kathryn Aragon

Chapter 5: The Power of Crowdsourcing Your customers, followers and fans can be the biggest voice of your holiday shopping campaign – which means crowdsourcing is ripe for picking out ideas, gathering suggestions and building community and creating goodwill. But how do you approach it to create something that will…

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holiday-ecommerce-chapter-2

by Kathryn Aragon

Chapter 2: Connecting with Customers through the Holiday Season Can you get customers into the holiday shopping spirit if they’re sitting at their computer in their bathrobe or tapping away at their tablets while stuck in traffic? As it turns out – yes, you can. Especially if your website, email…

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You’re All Signed Up!

by Kathryn Aragon

Thank You! You have joined The Daily Egg Newsletter’s and will begin receiving weekly roundups from The Daily Egg blog. This week only, you’ll also get daily emails introducing you to our community. What should you do now? You could grab your FREE 30-Day Trial of the Crazy Egg, heat mapping software.  Learn more…

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