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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.

4 Optimization Pros Critique an HP Landing Page

by Kathryn Aragon

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom…

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