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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.

Crazy Egg’s Hard-Boiled Guide to Holiday eCommerce

by Kathryn Aragon

Have you ever wished you could have a direct, easy-to-follow guide to improve your site and increase conversion rates over the holidays? The race to grab the attention of your best customers is on, and by starting early, you can reap the financial rewards of holiday shopping readiness. Thankfully, we can…

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The Essence of SEO: What Is High-Quality Content?

by Kathryn Aragon

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a…

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Brett Brownell

@BrettBrownell