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Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

The Essence of SEO: What Is High-Quality Content?

by Kathryn Aragon

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a…

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A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

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