When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it comes to social media marketing, “what everyone else is doing” can be good information. It can help you know what’s working and what’s not—so you…

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In…

These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible…

What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be successful and profitable, you must be able to find and keep clients. Recently, I was reviewing a new program from 1stWebDesigner’s resident evil genius, Spence…

Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by advertising everywhere they go. They aren’t just blind to banner ads. They ignore most every sales message you try to throw at them. It’s one of the reasons you can’t rely on tricks or…

Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to…

Think the speed of your website doesn’t matter? Think again. A 1-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (source: Aberdeen Group) Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement…

What works in digital marketing today? There’s no easy answer to that question. The truth is, what works today may not work tomorrow, because the rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. And…

I’ve worked on a lot of website projects.  And I’ve seen the typical process… The strategy meetings and planning sessions, the writing and design, and endless rounds of revision… Only to end up with a website that, sure, looks pretty, but doesn’t actually perform any better than the original. And…