At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to…

We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the…

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last…

It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it comes to social media marketing, “what everyone else is doing” can be good information. It can help you know what’s working and what’s not—so you…

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In…

These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible…

What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be successful and profitable, you must be able to find and keep clients. Recently, I was reviewing a new program from 1stWebDesigner’s resident evil genius, Spence…

Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by advertising everywhere they go. They aren’t just blind to banner ads. They ignore most every sales message you try to throw at them. It’s one of the reasons you can’t rely on tricks or…