Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

The Essence of SEO: What Is High-Quality Content?

by Kathryn Aragon

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a…

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15 Color Palettes from Top Financial Websites

by Kathryn Aragon

In design, color is as important as words for conveying your brand’s style and personality. But there’s more to choosing a color palette than simply picking your favorites or trying to stand out from the competition. Consumers have different expectations for different industries. Sway too far off that beaten path,…

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The Top-30 WordPress Plugins [Infographic]

by Kathryn Aragon

When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan

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